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Samsung releases WB750 18x compact superzoom

By dpreview staff on Sep 1, 2011 at 09:01 GMT

Samsung has launched the WB750, a compact superzoom with an 18x zoom lens. The camera is built around what the company says is a proprietary 12.5MP back-illuminated CMOS sensor. Despite its slim dimensions, the camera offers a 24-432mm equivalent zoom range with its F3.2-5.8 image stabilized lens. As well as being able to shoot 10 full-resolution frames per second, it can also capture 1080p30 HD video.

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Press Release:

Samsung's New WB750 Takes You Further and Faster than Ever Before

Get even closer to the action without compromising on quality
with Samsung’s latest long zoom offering

IFA - BERLIN, Germany - September 1, 2011 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the WB750 camera – featuring a proprietary BSI (Back Side Illuminated) CMOS sensor that ensures consistent professional images and video. Featuring a newly-redesigned image sensor, lens and image processor, the WB750 brings to bear a range of new technologies to deliver unprecedented levels of performance and ease-of-use. The WB750 also features an 18x optical zoom with 24x Smart Zoom technology, making it the longest ever zoom in Samsung’s compact camera portfolio.

Thanks to its 12.5 Megapixel BSI CMOS sensor, with the WB750 it’s easier than ever to produce consistently high-quality images and video. Introduced to Samsung’s compact camera range for the first time, this pioneering BSI CMOS technology works to significantly reduce image noise and distortion, delivering clear, precise photos and video even in low light conditions. The WB750 is the perfect compact digital camera to have on hand when there is a need for speed, as it can capture stills at up to 10 frames per second in high-speed continuous mode.

“We recognize that consumers want a point and shoot that allows them to get up close to the action and capture images with stunning detail and clarity.  We believe that the WB750’s increased zoom and ultra wide angle certainly meet these demands,” said Mr Myoung Sup Han, Senior Vice President and Head of the Digital Imaging Business, Samsung Electronics. “Its portable design makes it the ideal travel companion, putting even more of the world at the consumers’ fingertips and ensuring it can do justice to the most memorable journeys. The unique features of the WB750 offer a rare combination of quality, fun and creativity, particularly for those on the move.”

The WB750 offers users the best of both worlds: high-quality digital photos as well as Full HD video for incredible depth of color and detail. Samsung’s sophisticated Dual Capture function seamlessly unites the two, allowing users to take 10 Megapixel photos while simultaneously recording video in full 1080p HD quality.

The camera’s, Creative Movie Maker feature allows users to create movie clips in Full HD quality, complete with a range of creative special effects, right on the camera itself. Rather than needing to upload content to a PC, this feature allows users to get creative by collating photos and videos into one themed file on the device itself, adding impressive effects and music instantly.

Breathe life into images
With its range of Panorama features, the WB750 helps convey a sense of dynamism to images. Action Panorama, for example, tracks a moving person or object with a static background to record movement within a single, still photo, whereas the Live Panorama function allows users to easily capture large groups of people simply by holding down the shutter button and sweeping the camera across the scene. The 3D Panorama, works to bring photos to life even further, using one lens and one sensor to create a 3D image, to give family and friends a more realistic appreciation of the photographer’s trip when they return home.

Consistent quality at the user’s fingertips
The camera’s innovative HDR (High Dynamic Range) provides an abundance of colors which give an outstanding richness to the WB750’s images, opening up the color spectrum for the most vibrant results. Providing the opportunity to take hyper-realistic images without the use of photo editing software, HDR brings an added level of clarity to images, whether the user is capturing a lake at sunset or a tree-lined street in the morning sun. The WB750 merges multiple exposures of shots to ensure images have an artistic finish, while creating a greater range of luminance results in perfect exposure across all areas. The camera’s HDR feature ensures that WB750 users capture their creative visions through the latest cutting-edge technology.

With Smart Auto 2.0, the camera can recognize and automatically select the most appropriate setting from a choice of 16 still-image modes and four movie-clip settings, helping users achieve stand-out results. So, even when users are caught-up in the moment, the WB750 will capture every special moment of the user’s journey.

Customize the world
Creating stand-out images is even more effortless with the WB750, thanks to its Smart Filter 3.0 feature. The extensive variety of effects and color options lets users customize shots easily. New special effects include: Oil paint, Cartoon, Ink Painting Color and Cross Filter. Users can enjoy the effects of these features both in preview mode and after taking a picture. In addition, Zooming Shot, which can be used in scene mode, makes creating unique shots even easier. By experimenting with the focus of images, users can highlight the center of a shot while blurring the rest, thereby selecting the part of the image the photographer wants to stand out.

Staying in creative control
For more advanced, or more adventurous photographers, the WB750 offers a full range of options designed to place more control in the user’s hands, including full manual mode. Aperture Priority and Shutter Priority settings let users experiment with shutter speeds and depth of field, so shooting fast-moving images in low light has never been easier.

Keeping it fun
Magic Frame further builds on the WB750’s creative suite, allowing users to express themselves through adapting photos to reflect one’s mood and personality. Frame templates include Wall Art, Old Film, Ripple, Full Moon, Old Record, Magazine, Holiday, Classic TV and more, and are incredibly simple to achieve. Just point the camera at the desired subject, fit it within the on-screen template, capture and - like magic - the frame appears.

Intelligent Face tracking
When the subject starts moving, it can be hard to keep the camera focused. This ceases to be a problem with Intelligent Face tracking, which automatically recognizes, follows and focuses upon a person’s face when they start to move. So, even if the photographer is trying to capture special images of friends dancing at a party, or a child taking his first unsteady steps, they’ll never miss a perfect shot.

Samsung WB750 specifications

Sensor • 1/2.3″ (Approx. 7.76mm) BSI CMOS
• 12.5 million pixels
• CMOS sensor
Movie mode • 1080p full HD @ 30 fps
• HDMI connectivity
• H.264 Format
Lens • 24-432mm equiv.
• 18x Optical Zoom Lens
• f = 4-72mm
Digital zoom • 4x
• 24x Smart zoom
Image Stabilization Yes, Lens
Display • 3.0" TFT LCD
Shooting modes • Smart Auto
• Program
• Aperture Priority
• Shutter Priority
• Manual
• Scene
• Dual IS
• Panorama
• Creative movie maker
• Movie
Smart Auto • Portrait
• Night Portrait
• Backlight Portrait
• Night
• Backlight
• Landscape
• White
• Natural Green
• BlueSky
• Sunset
• Macro
• Macro Text (with Smart Guide)
• Macro Color
• Tripod
• Action
• Fireworks
Smart Filter • Nomal
• Miniature
• Vignetting
• Soft focus
• Old Film
• Half tone Dot
• Sketch Effect
• Fish Eye
• Classic
• Retro
• Oil Paint
• Cartoon
• Ink Painting
• Cross Filter
Features • 3D/Live/Action Panorama, 3D Photo
• Sound Alive
• Advanced HDR
• FD+FR+FT (Face Tracking)
• Smart Auto 2.0
• Smart Filter 3.0
• Magic Frame
• Movie Recording button
• Wheel Key
• Built in HDMI Type D with Anynet+(CEC)
• Built in PC S/W (intelli studio), supporting F/W Update
Weight (no batt) TBC
Dimensions TBC

Additional images

I own it
I want it
I had it
Discuss in the forums
I own it
I want it
I had it
Discuss in the forums


Total comments: 18
leon woo
By leon woo (Feb 27, 2012)

1/2.3″ CMOS
f = 4 ????

no way hose~~~

By rebbret (Sep 7, 2011)

Do you guys know what other compacts would allow me to take a picture while shooting video.

Does the WB650 allow this?

My old Canon SX IS3 used to let me do this and it was wonderful.

Playing around in Best Buy I couldn't get any of the compacts to do this.

I'll be using this to video my kid playing soccer and I'll want to take video and then a pic at the moment he kicks the goal, and not have to pick one or the other (video or photo).

By flipmac (Sep 2, 2011)

Looks nice. I have the WB600 w/ the 15x and find that camera to be really convenient with relatively decent IQ and useful PASM modes. This one has a longer zoom, better HD and a dial on the back for improved control, just to name a few. If my WB600 broke, I'd pick this one up for sure.

1 upvote
By CoLi (Sep 1, 2011)

Looks promising. I am personally not interested in the GPS so that does not bother me. If they manage to produce good IQ, has effective image stabilization for the long zoom, and has good battery life, I will buy it.

By theranman (Sep 1, 2011)

I'd be curious to see this pitted against the just-announced Fuji F16.

By D R C (Sep 1, 2011)

I can not find any info on the Fuji F16, do you have a link to it?

By theranman (Sep 2, 2011)

Sorry, must've fat-fingered that...meant to say Fuji F600exr that was just announced. I suspect the F600's exr mode, which combines adjacent pixels, thus only 8Mp will produce better low noise shots, but a shoot out between the two cameras would prove interesting.

By Macist (Sep 1, 2011)

Great specs, but nowadays, without GPS, it fails as a travel camera.

1 upvote
By heckflosse230 (Sep 1, 2011)

Might be a fail for you but as a traveller I can't imagine why a GPS in a camera should be a must for me. I don't know of any other people that like to travel and take pics and feel that a camera GPS is even a desirable feature. I'm sure Samsung marketing did their homework.

1 upvote
By snake_b (Sep 2, 2011)

I've got the 650 and the GPS is a huge plus.

1 upvote
By theranman (Sep 2, 2011)

GPS is definitely a take-it or leave-it option for me. No big deal.

sean lancaster
By sean lancaster (Sep 3, 2011)

I didn't realize how much I liked GPS until I started using it on my iPhone. I have so many hundreds of photos from a recent South Africa trip and my daughter just came back from Germany and I am trying to place these photos on my Flickr map and I can't even make a good guess for many of them. I'd love to have the maps of my trip and her trip just filled in.

1 upvote
By Macist (Sep 3, 2011)

"...Might be a fail for you but as a traveller I can't imagine why a GPS in a camera should be a must for me...."

Because if you go to several regions or countries during the course of a trip, it is often difficult to figure out what shat was taken where.

Once you've experienced a camera with good GPS implementation, it is tough to go back to one without it. Judging by your statement, I bet you never experienced one.

1 upvote
By jotor (Sep 3, 2011)

I have GPS on my ZS7 and wouldn't consider any new camera without it. I'm very patiently waiting on the Pentax accessory GPS for my DSLRs to appear, too.

By heckflosse230 (Sep 5, 2011)

My point was that the camera is not a FAIL just because some potential customers feel it needs a GPS.

It is a fail for YOU, NOT for me and everyone else I know that would buy a camera like this.

I just got back from a trip yesterday and got back from a four Euro country tour two weeks ago and was in Europe again earlier this year and I and most people I know have NO need to know exactly where a picture was taken. I took 1,500 pictures and I know where every one of them was taken.

I might not be able to give the exact address for most of them but that's not a concern.

Also, I have no need to post my pics online and have everyone know where exactly I've been to.

With the shockingly effective facial recognition feature in my local Picasa software I pulled my thousand or pictures from my online Picasa web albums that I've had ever since Picasa Web has become available.

I think it's safe to say that most picture taking people would like cameras to be solid in camera essentials.

1 upvote
By roblarosa (Sep 1, 2011)

Sharp looking camera! I can't believe how long the zoom is!

By harry (Sep 1, 2011)

It's interesting that nobody has commented on the new WB750. Based on the specs alone, it would be competitive with Nikon's S9100 which was recently named the top travel superzoom by DPReview. Not sure if DPReview would append its review with the new WB750 entry, but hopefully at least give us studio comparison images and let us see the difference.

By theranman (Sep 2, 2011)

Agreed. Would LOVE to see a comparo between the Nikon champ and newcomers Sammy WB750 and Fuji F600. Still waiting for the first thread about the WB750 in the forums section....and waiting.... :D

Total comments: 18