Sigma highlights sub-$7000 street price of SD1 DSLR
May 25, 2011 at 18:06 GMT
Sigma has stressed the differences between recommended selling prices (MSRPs) and the 'street' price that most consumers will be expected to pay. In the light of the dissatisfaction expressed about the SD1's recommended price, the company has pointed out that the camera's body-only street price will be around $6,899. The company also announced that its DP2x large-sensor compact is now available for a street price of $699.