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Sigma USA celebrates 50th anniversary

By dpreview staff on Apr 20, 2011 at 20:25 GMT

Sigma Corporation of America has launched a website to celebrate its 50th anniversary. In addition to videos detailing the company's history and technologies, the site offers the chance for US residents to sign up for a chance to win various prizes, including the as-yet-unreleased SD1 DSLR. The site also provides the chance for Sigma owners and users to learn, interact and share their photos. The familiy-owned photography company, best known for its lenses, was founded by optical engineer Michihiro Yamaki, who remains the company's CEO.

Press Release:

Sigma Corporation of America lauds 50 years with anniversary site, giveaways

Special web pages feature videos, photo sharing, photography tips
and monthly chances to win

Ronkonkoma, NY, April 20, 2011 – Sigma Corporation of America is celebrating its 50th anniversary by launching an online community where Sigma users can interact and learn about the company’s history.

The Sigma Corporation of America 50th anniversary site was launched this week to commemorate the company’s founding in Japan in 1961. The page will be updated throughout the year to feature videos about the company and its products, advice from Sigma Pros, links to social media channels, and photo-sharing and tagging via Flickr.

The site will also host monthly product giveaways, which start immediately with a chance to win one of Sigma’s soon-to-be released, flagship DSLRs, the SD1. New giveaways will be introduced monthly and participants must enter each individual contest for a chance to win. To enter to win or to view the site’s other features, visit Sigma’s dedicated anniversary pages at www.Sigma50th.com.

“We’ve made a number of unique, technological advancements in the past 50 years, and we’re incredibly grateful to our loyal customers who have continually appreciated our work and pushed us to innovate,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “It’s an honor to share this moment with Sigma users and to give them something in return for their unwavering support. We hope our fans will check back regularly to see what we have planned and to enter to win some of our most exciting products.”

Sigma’s theme for the anniversary year, which is noted throughout the site, is “Exploring the Possibilities.” Christine Moossmann, the US subsidiary’s director of marketing, said this theme speaks to the company’s dedication to innovation, and Sigma users’ artistic expression and creativity.

“This tagline expresses our commitment to pushing the technological envelope and exploring gaps and niches that other manufacturers aren’t addressing. It also speaks to what we believe Sigma users can accomplish with our unique lineup of products. We look forward to continuing that work, while encouraging Sigma users to explore their own possibilities, in the year ahead,” said Moossmann.

Sigma Corporation of America is a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes. For information about Sigma Corporation of America or to view Sigma products, visit www.sigmaphoto.com

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