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Pre-Photokina 2010: Fujifilm has announced the X100, a large-sensor compact camera aimed at professional and enthusiast photographers. Based around a 12Mp APS-C CMOS sensor, Fuji EXR processor and 23mm F2 Fujinon lens (equivalent to a 35mm semi-wideangle), the classically-styled camera features traditional analogue controls for shutter speed, aperture and exposure compensation. Of particular note is the new 'hybrid' viewfinder system which allows the user to switch between optical and electronic viewfinders and project detailed shooting information into the OVF. The spec is rounded off by 720p HD movie recording, a 460k dot 2.8" LCD, flash hot shoe, and magnesium alloy top and base-plate castings. The camera will be available from early 2011.
PHOTOKINA 2010, COLOGNE, GERMANY, September 21, 2010 — FUJIFILM Corporation is pleased to announce the new FinePix X100, a high-grade digital compact camera featuring an APS-C CMOS sensor, a Fujinon 23mm fixed focal length lens and a newly developed Hybrid Viewfinder, due for commercial release in early 2011.
The FinePix X100 is aimed at the professional photographer or keen enthusiast looking for exceptional quality pictures from a compact camera. It is designed to appeal to the millions of DSLR users who need a slim back-up camera for high quality in-fill shots when the use of a bigger SLR system is either inconvenient or impractical. Or, of course, it can be used as a professional’s only top-end camera, if size and versatility are the primary considerations.
Fujifilm has closely studied the current line-up of professional cameras and feels that there is a strong need for a compact high-quality (APS-C based) camera as a counterpoint to an SLR. Using the experience of working with generations of photographers using famous emulsions like Velvia, Provia, Astia etc., Fujifilm engineers distilled this knowledge into months of careful study to create the perfect compact-sized professional camera.
The priority for this model is picture quality, so it was decided to make the highest quality possible lens and sensor combination, built from the ground-up. The lens chosen is a fixed, prime F2 lens, made by Fujinon, manufactured to perfectly match the APS-C custom sensor. Added to this is the newly-developed EXR Processor, which combines all the latest image processing technology Fujifilm has built up over the years.
Other cameras on the market look to fill the need for the ultimate ‘compact’ professional camera, but the Fujifilm development team believe that, having listened to the marketplace, the FinePix X100 offers a number of technical developments that will set this camera apart from other contenders. The main technologies employed in this camera are as follows:
Hybrid Viewfinder New Development
The Hybrid Viewfinder on the FinePix X100 combines the window-type “bright frame” optical viewfinder found in high-end film cameras such as 35mm or medium-format cameras, and the electronic viewfinder system incorporated in fixed single lens or mirrorless digital cameras. By integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the Hybrid Viewfinder can show both the shooting frame and a variety of shooting data.
It can also be used as a high-quality electronic viewfinder to compose or playback shots, with the ability to instantly switch between optical and electronic viewfinder images with simple “one touch” control. The new Hybrid Viewfinder offers users expanded freedom in the composition and enjoyment of photography in a range of challenging shooting conditions.
While digital compact cameras have become ever slimmer and more compact in recent years, composing and viewing shots on large, higher resolution LCD panels on the back of the camera has become the mainstream practice for today’s users.
On the other hand, shooting with an optical viewfinder is the standard practice for conventional film cameras and the preferred method for large numbers of digital camera owners. Many prefer the finder to be as close as possible to the eye, so the user can focus attention exclusively on photo composition, to get a clear view of the subject without distraction.
While traditionalists prefer the clear, sharp view of an ‘optical’ finder, modern electronic displays, giving data like shutter speed, aperture, white balance, exposure correction and sensitivity can aid the photographer tremendously. The new Hybrid Viewfinder on the FinePix X100 aims to give the user the ‘best of both worlds.’
Further specifications for the Hybrid Viewfinder are as follows:
12.3 Megapixel APS-C CMOS Sensor
23mm F2 Fujinon (Aspherical) Lens
EXR Processor Newly Developed
*Comparison with other FinePix compact camera models.
|Sensor|| APS-C CMOS sensor
12.3 million pixels
|Movie clips||• 1280 x 720 pixels (HD)
• with stereo sound
|Lens||• Fujinon lens with Super EBC Coating
• Focal length : 23mm (35mm equivalent)
• 9-bladed aperture diaphragm
• 10 cm minimum focus
• Built-in 3 stop ND filter
|Focus||• High-speed contrast AF
|ISO sensitivity||• ISO 200
• ISO 400
• ISO 800
• ISO 1600
• ISO 3200
• ISO 6400
(ISO 100 - 12800 in expandable mode)
|Shutter speed||• 30 sec. to 1/4000 sec
|Exposure Modes||• Programmed AE
• Aperture Priority
|Continuous shooting||5 fps|
|Optical Viewfinder||0.5X magnification with approx. 90% frame coverage|
|Electronic Viewfinder||Ultrafine 1,440,000-dot LCD|
|LCD monitor||• 2.8-inch
• approx. 460,0000 dots
|Storage||SD / SDHC / SDXC memory card|
|Dimensions||127(W) × 75(H) × 54(D) mm|