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Hasselblad has announced a 100-unit limited edition of its H4D-40 medium format camera in stainless steel. The company has also said the H4D Ferrari limited edition, announced at Photokina 2010, is now available at retail prices of €21,499 and $29,499. The Ferrari edition comes with the company's 80mm lens, a special case and the Phocus image editing software. It is limited to 499 units.
Copenhagen, November 26th 2010: In response to photographer requests after seeing the solid steel body around which all H4Ds are built at photokina, Hasselblad is now producing a limited run of 100 H4D-40 Stainless Steel cameras.
Revealing the solid stainless steel body that's at the core of all H4D-40's generated excitement among photographers not only because it demonstrated the camera's core strength but also because of its unique look and appealing aesthetic. Now, for a limited time, photographers who want their camera to look as striking as their pictures, can purchase the H4D-40 Stainless Steel for 13,990 Euros (body only +tax) or 14,990 Euros (with HC 2.8/80mm lens +tax).
The award-winning H4D-40 features Hasselblad's groundbreaking True Focus and Absolute Position Lock technology as well as the latest in extended functionality, including an electronic spirit level, previews in tethered mode, and a new graphical information display. With these advanced features, Hasselblad continues to develop the ultimate camera system for discerning photographers.
Copenhagen, November 26th 2010: First announced at photokina, and received with great enthusiasm from Hasselblad and Ferrari fans, the exclusive H4D Ferrari Edition camera is now available to purchase for 21,499 Euros (+tax). This brand new model is dedicated to the new generation of photographers looking for the ultimate image quality, and will be produced in 499 units. A winning combination, the Hasselblad H4D Ferrari Limited Edition camera will have appeal to Ferrari and Hasselblad fans who appreciate the innovation, quality and design that symbolize both brands.
The H4D Ferrari Limited Edition is finished in Ferrari's unique color "rosso fuoco", and bears the legendary Racing Shield. The camera, which comes with an 80mm lens, is presented in an exclusively designed and engineered box with a glass top equally labeled with the distinctive Ferrari Racing Shield. Dual layers, one for the camera, with the lens and accessories housed in a separate lower level, are lined with a soft and rich material. This striking case is housed in a special handmade case and therefore is ideal for both storage and display.
For more than 6 decades Ferrari as well as Hasselblad are renowned for technological innovative solutions, passion for excellence and an extraordinary sense of style. Based upon that mutual and absorbing passion, Ferrari and Hasselblad partner in the launch of this new generation of H4D cameras
For Ferrari enthusiasts striving to produce images at top speed, the new Phocus Quick software by Hasselblad that simply sidesteps any kind of complex postproduction will turn out to be the perfect tool to "strike home".