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Sigma launches interactive website with lens finder

Feb 26, 2010 at 18:24 GMT

Sigma US has revamped its website with new interactive features. It now includes a Lens Finder section that is aimed at guiding users to select the right lens according to their camera system, price and skill level. Other features include a photo share gallery, blog and social media tools.

Click here to visit the new Sigma website

Press Release:

Sigma Corporation of America Launches
New, Interactive Community Web Site

Site Enhances Customer, Dealer Experience and Includes Lens Finder Tool, Photo Share Gallery

RONKONKOMA, NY—(- February, 2010) - Sigma Corporation, a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses, cameras and flashes, is pleased to announce the launch the company’s brand-new, community-centric Web site.

The site, which was designed by Blue Collar Interactive, a full-service, interactive advertising agency, is complete with a fresh look and intelligent site architecture, as well as new features like the Sigma Lounge, which includes a photo share gallery and blog. The new design also boasts an extensive Lens Finder Tool, enhanced functionality for Sigma dealers, and social media sharing tools.

“Our new site will bring Sigma customer and dealer experiences to a whole new level,” said Mark Amir-Hamzeh, general manager of Sigma Corporation of America. “We’re particularly excited about the opportunity to interact with users and provide a place for the Sigma community to share their images. Customers will also find it much easier to navigate our product pages and make purchases through Authorized Sigma Dealers.”

This new, online experience underscores Sigma’s dedication to customer and dealer service by making it even easier for browsers to locate, purchase and register new products. The Lens Finder Tool will act as a concierge to help visitors sort through more than 50 Sigma lenses by product, camera system, camera type, skill level, price point, end use and technology. Dealers will also benefit from new online sales solutions that track sales and click-through rates.

With the new photo share feature in the Sigma Lounge, user-submitted photos are cross-referenced on product detail pages, so customers can see user photographs taken with Sigma lenses, with additional details regarding shutter speed and aperture. Similarly, the site will include bios and galleries for all Sigma Pros. This information will include technical data and background information about how these professional photographers captured photographs with Sigma gear.

“The goal for the Web site was to make it easy and engaging for both novice and professional photographers to find and view Sigma’s products, get detailed product information and locate a dealer to purchase,” said April Donovan, Co-Founder and Creative Director at Blue Collar. “The newly designed Web site and vibrant online community positions Sigma as the creator of high-quality, high-performance equipment that allows customers to grow their love for photography.”

To view the new Sigma Corporation of America Web site, visit http://www.sigmaphoto.com.