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Canon has introduced the PowerShot A480 digital compact camera, replacing PowerShot A470 with a more compact body and easier operation. Twenty five percent smaller than its predecessor, the A480 includes a new simplified button layout for ease of use. This entry-level compact houses a 10MP sensor, 2.5" LCD, Canon's DIGIC III processor and includes features such as Motion detection and Face Detection.
Amstelveen, The Netherlands, 15 January 2009: Canon today replaces its popular PowerShot A470 with a new 10.0 Megapixel model: the extra-compact, affordable PowerShot A480. Redesigned for even more intuitive operation, the PowerShot A480 offers a new build and design that is 25% smaller than that of its predecessor – in a choice of silver, red, blue or black. Flexible framing of shots is made easy by a 3.3x Canon optical zoom, while Canon’s DIGIC III processor delivers high image quality, superb colour reproduction, Face Detection Technology and Motion Detection Technology.
Designed to be easy
Every aspect of the PowerShot A480 has been redesigned with one thing in mind: ease of use. Thanks to a new, simplified button layout – with dedicated buttons for zoom, mode and playback and an improved User Interface, it’s as easy to operate as it is to carry. Compact proportions make the PowerShot A480 an ideal ‘take-anywhere’ camera, perfect for capturing spontaneous snapshots.
Generous Megapixels and flexible zoom
The PowerShot A480 uses a 10.0 Megapixel sensor to capture every scene in vivid detail, ready for printing at sizes as large as A3+. This is complemented by a 3.3x optical zoom, which provides the flexibility to frame everyday shots to perfection.
Canon know-how for great shots made easy
At the heart of the PowerShot A480 is Canon’s DIGIC III image processor. As well as ensuring exceptional image quality – with ultra-low noise levels and outstanding colour reproduction – DIGIC III drives the rapid response times, and Canon’s own Face Detection Technology. Designed to make great people shots easier than ever, Face Detection Technology detects up to nine faces in a scene and adjusts focus, exposure, flash settings and white balance – for optimal results with natural-looking skin tones.
To keep shots looking sharp, Motion Detection Technology uses changes in scene information to identify subject motion and camera-shake. ISO is then optimised for minimum blur and maximum image quality.
Ready for any occasion
A range of 15 preset shooting modes allows any user to instantly get the correct settings for common scenes. Options include dedicated Kids & Pets, Sunset, and Indoor modes. It’s also equally easy to shoot spontaneous 30fps video clips, ready for upload to the internet or sharing via the bright 2.5” LCD screen. Plus, because the PowerShot A480 is powered by AA batteries, users can enjoy a convenient, readily available source of power.
“Whether you’re 7 years old or 70, the PowerShot A480 offers a great-value way to discover the fun of taking pictures,” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “This camera brings Canon’s unrivalled image quality to its widest audience yet.”
Features at a glance:
*Some colours may not be available in some regions.
1/2.3 " Type CCD
|Image Processor||DIGIC III with iSAPS technology|
|Image sizes|| 3648 x 2736
2816 x 2112
2272 x 1704
1600 x 1200
640 x 480
3648 x 2048
320 x 240
|Movie clips|| 640 x 480 @ 20fps
320 x 240 @ 30fps
|File formats|| JPEG (EXIF 2.2)
AVI [Motion JPEG compression]
WAVE audio (mono)
|Lens|| 3.3x optical zoom
37 – 122mm (35mm equivalent)
6.6 - 21.6 mm
f/3.0 - f/5.8
|Digital zoom||Up to 4x|
|AF area modes|| AiAF (Face Detection/5-point)
1-point AF (fixed centre or Face Select and Track)
|AF assist lamp||Yes|
|Closest focus distance||1cm from front of lens (Super Macro mode)|
|Metering|| Evaluative (linked to Face Detection AF frame)
|ISO sensitivity||AUTO, High ISO Auto (incorporating Motion Detection Technology), 80, 100, 200, 400, 800, 1600|
|Exposure compensation||+/- 2 EV in 1/3 stop increments|
|Shutter speed|| 1/60 - 1/2000 sec (factory default)
15 - 1/2000 sec (total range - varies by shooting mode)
|Aperture||f/3.0 - f/5.8|
|Scene modes||Auto, P, Special Scene (Portrait, Night Snapshot, Kids & Pets, Indoor, Sunset, Foliage, Snow, Beach, Fireworks, Aquarium, Long Shutter, Super Macro), Movie|
|White balance||Auto (including Face Detection WB), Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Custom
|Self timer||2 or 10 sec, custom|
|Continuous shooting||Approx. 0.8 shots/sec (until the memory card is full)|
|Image parameters||My Colors (My Colors Off, Vivid, Neutral, Sepia, Black & White, Custom Color (limited))|
|Flash|| Auto, Manual Flash On / Off, Slow sync, red eye reduction
Range: 30cm - 3.0m (wide), 2.0m (tele)
|LCD monitor|| 2.5” TFT
approx. 115,000 dots
|Connectivity|| USB (Mini-B, MTP, PTP)
AV out (PAL/NTSC))
|Print compliance|| EXIF Print
|Storage|| SD, SDHC, MMC, MMCplus, HC MMCplus.
32MB memory card supplied
|Power|| 2x Size-AA Alkaline or NiMH Batteries (Alkalines supplied)
Optional, AC Adapter Kit ACK800
|Weight (no batt)||140 g|
|Dimensions||92 x 62 x 31 mm