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Phase One introduces 645DF medium format camera
Phase One has released the 645DF medium format camera developed with Mamiya Digital Imaging. The camera, which will be available under both brand names, offers flash sync speeds of up to 1/1600 of a second as well as faster AF and capture rates than its predecessors. It is the only digital 645 series camera offering both focal plane and leaf shutters and it is compatible with most digital backs designed for the Phase One and Mamiya AFD mount, including those from Phase One, Leaf and Mamiya. The two companies have also announced a partnership with lens specialist Schneider Kreuznach. The first results are 55mm, 80mm and 110mm F/2.8 leaf shutter lenses designed for the 645DF. The new camera and lenses are expected to start shipping by the end of this year. The 645DF is priced at $5990/€4290 and the lenses start at $2490/€1790.
Announcing the PHASE ONE 645DF Medium Format CAMERA
The Perfect Body for your Perfect Back
COPENHAGEN, September 28, 2009 – Phase One, the world’s leader in open-platform medium format camera systems and solutions, today announced the Phase One 645DF camera. Engineered in partnership with Mamiya Digital Imaging for superior quality image capture and ease of handling, it sets a new standard for high flash sync speeds – up to 1/1600 of a second.
Also today, Phase One announced the availability of three new high performance leaf shutter lenses, 55mm, 80mm and 110mm, all f/2.8 and all designed with the Phase One 645DF camera in mind. The lenses are a result of close collaboration with Mamiya Digital Imaging and Schneider Kreuznach (see today’s related announcement).
“Our patent-pending flash sync breakthrough eases working with wide open apertures and fill-in flash on location,” said Jan H. Christiansen, Phase One marketing director. “We already offer the most flexible exposure times ranging from 1/4000 of a second to one full hour. Setting new performance standards is all about expanding creative options for photographers.”
The 645DF camera is the only 645 medium format camera which supports both focal plane and leaf shutters, expanding photographers’ innovative possibilities by leveraging the two shutter technologies seamlessly for world class photography, whether this involves ultrafast flash sync speeds or extremely flexible exposure times.
The new camera introduces many performance improvements over its predecessor. Capture responsiveness and autofocus speed is highly improved giving photographers up to 5 times faster performance in a typical fashion set up.
The 645DF also offers a breakthrough workflow improvement -- custom-shooting modes. For the first time in a medium-format camera, photographers can “dial up” a pre defined mode, where the camera is instantly set up for a given shooting scenario, e.g. product, portrait or landscape photography.
Other workflow enhancements include new tactile buttons, a fully sealed eye-cup eliminating ambient light, improved viewfinder masks, and customizable audio feedback e.g. on focus lock. Several custom functions have been enhanced, without compromising simple navigation.
Freedom to choose the best back for you
Phase One builds flexible, open photographic systems to support a professional’s style, needs and working preference. The Phase One 645DF camera supports the world’s finest digital backs, ensuring freedom of choice and investment protection for years to come. It is compatible with digital backs designed for the Phase One / Mamiya AFD mount, including backs from Phase One, Leaf, Mamiya and others.
Pricing and Availability
The Phase One 645DF camera body starts at $5990/€4290 and is expected to ship Q4, 2009. The new leaf shutter lenses start at $2490/€1790 and are expected to start shipping Q4, 2009. All equipment can be ordered now from Phase One and Leaf dealers.
Schneider Kreuznach, Phase One, Mamiya Digital Imaging
Co-operate to Drive Innovations in Medium Format Digital Lenses
BAD KREUZNACH, Germany, COPENHAGEN and TOKYO, Sept. 28, 2009 — Schneider Kreuznach, Phase One A/S and Mamiya Digital Imaging, Ltd. today announced that they are collaborating on design, development, manufacturing, and delivery of superior quality, precision digital lenses for the medium format camera systems used by the world’s most discriminating professional photographers.
“Our vision of offering photographers freedom to choose from what is best in photographic equipment is at the heart of our cooperation with Schneider Kreuznach,” said Henrik Håkonsson, President and CEO of Phase One. “We are committed to sharing expertise in digital imaging technology with the world’s most respected companies to push the limits of excellence for photographers.”
“We are pleased to contribute our optical expertise within a very creative group,” said Dr. Josef Staub, Managing Director of Schneider Kreuznach. “As we pioneer advancements in optical lens design, the photographic market can look forward to new, extraordinary lenses.”
“Successful teamwork has already resulted in the world’s most open medium format camera platform,” said Toshio Midorikawa, President of Mamiya Digital Imaging. “Now we take another step, as we share our manufacturing expertise with Schneider Kreuznach’s optical design talents to benefit the world’s photographers.”
The first results of this collaboration are the 55mm, 80mm and 110mm leaf shutter lenses designed for the Phase One 645DF and Mamiya 645DF cameras. The lenses can be ordered now and will start shipping Q4, 2009.