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Photokina 2008: SanDisk has today introduced new Compact Flash cards which offer increased storage capacity and faster read/write speeds. The Extreme III CompactFlash card now comes in a 32GB version with a speed of 30MB/s, and the Extreme IV CompactFlash card now comes in a 16GB version with a speed of 45 MB/s. In addition, the rest of the Extreme IV range has been upgraded to a read/write speed of 45MB/s.
COLOGNE, GERMANY September 23, 2008 - SanDisk today announced that it is now shipping an upgraded family of SanDisk Extreme® IV CompactFlash®(CF) memory cards to better meet the needs of professional digital photographers. The entire series of SanDisk Extreme IV high-performance memory cards has received a 12.5-percent speed boost up to 45 megabytes per second (MB/s) 1 and the newly-released 16-gigabyte (GB) 2 card is twice as large as previous capacities. The announcement was made at the Photokina trade show where SanDisk is demonstrating products in Hall 5.1, Stand A20.
SanDisk Extreme IV CompactFlash 45MB/s (300X) memory cards offer advanced technologies that are fully compatible with all CompactFlash cameras including the latest UDMA-enabled cameras. SanDisk Extreme IV CF cards have undergone internal testing with many leading manufacturers’ cameras and DSLRs, such as Canon’s EOS series, Nikon’s D300 and D3 cameras, the Sony Alpha A700, and the Olympus E500 and E3 cameras.
Depending on the camera used, the increased performance of the SanDisk Extreme IV memory card line may help reduce the delay between shots, enabling photographers to take more photos overall. The high-speed cards let all photographers save time and improve their workflow with faster card-to-computer data transfer speeds.
Rob Galbraith, a professional photographer and an independent digital imaging reviewer, tested the 16GB SanDisk Extreme IV memory card and released his review on www.robgalbraith.com. Following performance testing with the Nikon D700 and Canon EOS-1Ds Mark III digital cameras, Rob states that the 16GB SanDisk Extreme IV card offers the fastest write speed of any card at the 16GB capacity. He adds that such top-line performance can be expected when using the card with most or all current Canon and Nikon digital SLRs.
The new high-capacity, high-performance SanDisk Extreme IV CompactFlash cards are
ideal for professional photographers who typically shoot in RAW or RAW + JPG formats, which require up to ten times more card capacity than JPG images. In addition, photographers who regularly use burst or continuous shooting mode during high-action situations such as sporting, wildlife or fashion photography can also benefit from the increased capacity and performance.
“The new 16GB SanDisk Extreme IV CompactFlash card at 45MB/s demonstrates SanDisk’s commitment to providing serious photographers with the high performance they require,” said Susan Park, director of consumer product marketing for SanDisk’s performance cards. “Our goal is to help photographers maximize their productive output by equipping them with cards that offer ample storage space and fast data transfer rates.”
“Hasselblad and SanDisk have a long working relationship in advancing digital photography,” said Christian Poulsen, the CEO of Hasselblad. “The 16GB SanDisk Extreme IV card’s increased storage capacity and high speed deliver the performance required to optimize our Hasselblad digital backs and H3D digital cameras for professional-grade uses.”
SanDisk Extreme IV cards carry a lifetime limited warranty and hold the industry’s widest guaranteed operating temperature range, from 13F (minus 25C) to 185F (plus 85C). Finally, Extreme IV CF cards can transfer data from card to computer using a SanDisk Extreme FireWire reader (sold separately), which helps speed up workflow by transferring large image files through the computer’s FireWire port at a speed of up to 45MB/s.
Pricing and Availability
The 16GB SanDisk Extreme IV CompactFlash memory card is available now and it carries a manufacturer’s suggested retail price of $399.99 in the United States.
COLOGNE, GERMANY. September 23, 2008 –The recent release of Canon’s EOS 5D Mark II DSLR camera represents an emerging trend in digital imaging: the convergence of high-megapixel still photograph and High Definition (HD) video capture in a single digital single-reflex lens (DSLR) camera and the need for large-capacity memory cards to support these added capabilities. With flickr.com now allowing users to post 90 second videos, or “long photos” as they are called, the DSLR video movement has definitely arrived. Canon’s new DSLR camera enables enthusiasts to take professional-grade photos and video, while SanDisk (NASDAQ:SNDK) memory cards provide the robust capacity required to store the resulting data.
The groundbreaking addition of HD video capturing capabilities in a DSLR camera opens up whole new avenues of creative expression for users. Point and shoot digital cameras have been able to shoot video for some time, but HD video-enabled DSLRs take such innovation to another level. DSLR cameras offer users increased versatility with the ability to film using a wide variety of lenses. Now video enthusiasts can use a fisheye lens during one shot in order to capture wide hemispherical images, and a telephoto lens during another shot for close ups.
RAW images consume up to 10 times as much space as regular JPGs, making an afternoon’s worth of wedding photos or using burst mode at sporting events a memory-intensive affair. The new 32-gigabyte1 (GB) SanDisk Extreme® III CompactFlash® (CF) card enables photographers to shoot in RAW for extended periods of time without worrying about running out of storage space.
Featuring 16:9 Full HD video capture at 1920 x 1080 pixels and 30 frames-per-second (fps), Canon’s EOS-5D Mark II DSLR demands a memory card with the storage capacity required to make such filming both possible and enjoyable. At a whopping 32GB, the latest addition to the award-winning SanDisk Extreme III Compact Flash line can store over an hour and a half of video at full HD resolution. With a 30 megabyte-per-second2 (MB/s) write speed, SanDisk’s card can transfer 32GB of content to a computer in a little over 15 minutes.
“The Canon EOS-5D Mark II highlights the newest trend in DSLRs which is to combine high-quality still photography with full HD video,” said Susan Park, director of product marketing at SanDisk. “This is truly a remarkable camera that takes full advantage of the SanDisk Extreme family of high-performance and large-capacity memory cards.”
The SanDisk Extreme III family includes CompactFlash cards that range from 4GB to 32GB as well as the new SanDisk Extreme III SDHC™ and SanDisk Extreme III Memory Stick PRO HG DUO™ cards that recently received a 50 percent speed increase from 20MB/s to 30MB/s. Renowned for their world-class durability, SanDisk Extreme III CF cards possess the industry’s widest guaranteed operating temperature, ranging from minus 13F (minus 25C) to 185F (plus 85C)