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CES 2008: Ortery Technologies has announced the world's first first example what it describes as an "Office Photography Machine" and designed to make product photography - in particular 360-degree product animations - as painless as using a photocopier. The system consists of an illuminated box housing a turntable and curved rail which allow the camera (included) to be positioned within a hemispherical area around the object to be photographed. The really clever bit is that both box and camera may be controlled remotely from an attached PC, live view and all. This means that it is possible to simply place an object in the box and - without touching either it or the camera - create a full 3D view. More after the jump.
2008 International CES, LAS VEGAS--(BUSINESS WIRE) -- Ortery Technologies launches Photosimile 5000.
Imagine walking up to a new office device, placing an object inside, and seconds later walking away with a professional photo for immediate use in all print, web and email communications. Taking its name from “facsimile”, Photosimile 5000 is the next generation imaging device for the office.
This PC-controlled desktop photography studio integrates a 28 x 28 x 28” light box (featuring 6500K daylight bulbs, an automated camera positioning system and a built-in 3D turntable) with a Canon digital camera and powerful workflow software to simplify and automate business photography. With Photosimile 5000, anyone can create professional, shadow-free pictures ideal for web, print and daily business communication. No experience necessary.
The camera and light box connect to a PC via USB. Photosimile 5000 software controls the studio, camera location, turntable movement, camera settings, picture taking and processing workflows. Simply place an item inside, compose using Preview, Zoom and Crop commands in the software. Click Snap and the picture automatically downloads to the PC screen in seconds. Users can annotate, mask, email and batch process images with regards to file name, size, resolution, watermarking and saving.
Photosimile 5000 also creates 360-degree product shots and spherical 3D flash animations. It boasts the ability to hold up to 25lbs and take up to 72 pictures per 360-degree rotation at 9 unique angles from 0 to 90°. Fully automated, Photosimile 5000 can take and stitch 20 pictures in approximately 2.5 minutes. Images can be exported as JPGs or stitched together in the software to create animated GIF or Flash files. “The trend of offering website visitors 360-degree product views is just beginning,” said Sam Shearer, Managing Director, Ortery Technologies, Inc. “However, it will quickly become a competitive requirement critical to eCommerce success.”
When a company creates a good product picture or animation, it pays for itself over and over when put to use internally or by channel partners. Photosimile 5000 offers everyone the opportunity, regardless of photography experience, to create professional pictures and animations that can be used in an endless amount of applications.
Photosimile 5000 is compatible with Windows ME/2000/XP and will be available March 2008. Price to be determined.
Founded February 2003 with offices in California and Taiwan, Ortery Technologies is the leading provider of business photography automation tools. www.ortery.com