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Olympus today announced the FE-270 - a no-frills entry level digital camera aimed at providing an higher quality alternative to cellphone cameras. That's right, it seems the manufacturers are finally admitting that these devices are cutting into their market. That said the FE-270 should comfortably exceed the performance of even the fanciest phonecam with its 3x zoom lens and - crucially larger - 7.1 Megapixel sensor.
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London, 23 August 2007 – Craving a camera that combines high performance and simplicity? The Olympus FE-270 keeps it fun and easy with the assurance that your precious memories are captured in Olympus quality. It boasts 7.1 Megapixels plus a 3x optical zoom and a large 6.4cm LCD, along with a range of selectable scene modes to suit all photographic situations at hand.
The Olympus FE-270 will be available from September 2007 at around £100. For further information call 0800 0720070 or visit www.olympus.co.uk.
When it comes to capturing the images of your life, don’t settle for second-rate pictures. The FE-270 boasts 7.1 Megapixels to give you high-quality shots that easily exceed mobile phone camera results and a 3x optical zoom that provides extra flexibility when shooting at a distance. Meanwhile, the 6.4cm LCD makes it easy to frame and review your pictures.
Things don’t get much simpler than this. Designed according to the “One button, one function” design principle, the FE-270 is the ultimate point-and-shoot camera. This model even features an easily-accessible guide function if you ever get stuck. What’s more, with 15 scene modes including Indoor and Self Portrait, you may never need to manually adjust a setting again. A movie recording function with sound is also included.
Olympus Master software is included with this model which makes it a cinch to transfer and edit your photos. There’s even a trial version of the Olympus Muvee Pack enabling the creation of your own movies from the pictures taken.
| Sensor | • 1/2.5" Type CCD |
|---|---|
| Image sizes | • 3072 X 2304 |
| Movie clips | • 640 x 480 @ 15fps • 320 x 240 @ 15fps |
| File formats | • JPEG Exif v2.21 • AVI (Motion JPEG) with sound |
| Lens | • 3x optical zoom • 38-114 mm (35 mm equiv) • F3.1 - F5.9 |
| Image stabilization | No |
| Conversion lenses | No |
| Digital zoom | up to 4x |
| Focus modes | Standard, Macro, Super Macro |
| Focus distance | • Standard: 60 cm-infinity (wide), 1.0m-infinity (tele) • Macro: 10 cm - infinity (wide), 60 cm - infinity (tele) • Super Macro: 5 cm closest focus distance |
| AF area modes | TTL iESP auto focus with contrast detection |
| Metering | ESP light metering |
| ISO sensitivity | Auto (64 - 640) |
| Exposure compensation | +/- 2EV in 1/3EV steps |
| Shutter speed | • 1/2 - 1/2000 sec • Up to 4 sec in Night Scene mode |
| Scene modes | • Auto |
| White balance | Auto WB |
| Flash | • Auto • Red-Eye reduction • Fill-in • Off • Range (Wide, ISO 400): 0.1 - 3.9m (3.9 in - 12.8 ft) |
| Viewfinder | No |
| LCD monitor | • 2.5-inch LCD • 154,000 pixels |
| Connectivity | • US 2.0 |
| Print compliance | • PictBridge • Print Image Matching III • DPOF |
| Storage | • xD-Picture Card (Panorama mode available when using Olympus branded cards) • 6.9 MB internal storage |
| Power | • 2 x AA batteries • Optional AC adapter |
| Weight (no batt) | 122 g (4.3 oz) |
| Dimensions | 90.2 x 63.5 x 30.7 mm (3.6 x 2.5 x 1.2 in) |
 | Olympus FE-270
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