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Pentax announces Optio E40 & M40

Jul 11, 2007 at 22:02 GMT

Pentax has a couple of new digital camera upgrades to announce today. The Optio E40 is an entry-level model with 8.1MP, 3x zoom (37.5 - 112.5 equiv) and clearly geared toward ease-of-use. Face Recognition is here along with Auto Picture mode, Digital Shake Reduction (increases ISO to achieve higher shutter speeds) and Pentax's fully-automatic 'Green Mode'. The Optio M40 meanwhile piles on the style with a slim alloy body measuring a mere 18mm (0.7") deep and is available in a variety of colors.

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Press release:

PENTAX Optio E40 – A straightforward entry-level compact digital camera

newly featuring “Face Recognition AF&AE” and “Shake Reduction” functions for easier enjoyment of high-resolution photography

PENTAX Corporation is pleased to announce the PENTAX Optio E40 compact digital camera. This entry-level model accepts widely available AA batteries and is designed for simple and intuitive operation so that even beginners can enjoy photography effortlessly. With the Optio E40, we have created a model that makes it easier than ever to enjoy high-resolution pictures with such new features as Face Recognition, handy for taking shots of people, and Shake Reduction, which reduces the effects of camera shake and subject blurring.

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PENTAX Optio M40 – An ultra-slim, standard-class, compact digital camera with a well balanced basic function and 8.0 effective megapixels

PENTAX Corporation is pleased to announce the PENTAX Optio M40, a standard-class compact digital camera that is easy to carry with ultra-slim and lightweight body. The Optio M40 is well-balanced with basic functions, and high resolution of 8.0 megapixels.

While the Optio M40 comes with an ultra-slim, metallic body of sophisticated sense, being equipped with enhanced basic functions such as 3X optical zoom, a large and easily viewable LCD monitor, and excellent operability, it also realizes much higher resolution. In addition, the Optio M40 also includes a face recognition function and an anti-shake function, for which there are high market needs, and has been created as a user-friendly model that can be broadly used by many people at various scenes.

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