NewsMarch 2007

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HP Photosmart M537

PMA 2007: Next up is the entry-level Photosmart M537 Digital Camera, a 6 megapixel, 3x zoom model with HP Steady Photo Anti Shake (ISO boost anyone? There's certainly no moving parts involved). Another wrist slap goes out to HP for putting '18x zoom' in the headline spec... we don't count the digital bit guys! Thought that died out years ago...

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• Press Release
• Specifications

Press Release:

HP Photosmart M537 Digital Camera

The HP Photosmart M537 Digital Camera makes photo-taking fun and easy. Snap 6-megapixel photos and easily view them indoors or outdoors on the 6.35cm (2.5-inch) display. Easy buttons and menus make photo-taking simple.

With HP steady photo anti-shake and industry-leading in-camera red-eye removal, (1) users can produce great, true-to-life photos.

Key Features and Benefits

• 6-megapixels for stunning 10x15cm (4x6-inch) prints and enlargements up to poster size.
• Zoom in for clear distance shots with 18x total zoom - 3x optical, 6x digital.
• Easily see your photos – indoors or out – on a bright, 6.35cm (2.5-inch) display.
• HP steady photo anti-shake feature helps to prevent blurred photos in lower light accounting for hand shake and moving subjects.
• Get everything you need to start sharing photos right out of the box, including batteries and 16MB internal memory.
• Grab the camera and start snapping – intuitive buttons and easy menus make photo-taking a breeze.
• Recording your memories is simple using one-touch video with audio.
• Tag your favourite photos right on the camera, making organisation and sharing easier when you upload to HP Photosmart Essential software.
• Microsoft Windows Vista™ ready.

Additional Features

HP Real Life technologies help take the guesswork out of digital photography, making it easy to produce great photos that are crisp, realistic and true-to-life. HP Real Life technologies include:

• Industry-leading in-camera red-eye removal.(1)
• HP Design Gallery adds creativity right on the camera with the ability to change colours and add borders to photos right on the camera — no PC or software required.
• Snap a photo and decide right away where to email it, using HP Photosmart Express.
• Meets HP’s general specification for the Environment, which includes compliance with the EU ROHS Directive (focus: lead, cadmium, mercury, PBDE, PBDP).(2)
• Get brilliant photos without leaving home using Snapfish, an online service of HP.(3)
• Easily recharge and transfer photos to your PC or printer, using optional HP Photosmart 2200 Digital Camera Dock.(4)
• Spend more time snapping and sharing photos by easily charging the HP Photosmart M537 digital camera with the optional HP Photosmart Easy Recharge Kit for AA Cameras.(4)

Technical Specifications

• 6-megapixel resolution
• 18x zoom - 3x optical, 6x digital
• Dimensions/Weight: 9.6cm (3.8in) (W) x 3.1cm (1.23in) (D) x 6.4cm (2.5in) (H) (includes protrusions) 142 grams without battery
• PictBridge support
• JPEG (Exif 2.2)
• Support/Connectivity: USB Connectivity, USB-compatible PC with Windows Vista, 2000, XP Home, XP Professional, XP Professional x64, USB-compatible Macintosh computer with Mac OS X v10.3.9, 10.4 and later

HP offers a standard one-year limited hardware warranty. Warranty and support options vary by product, country and local legal requirements. For more information please go to www.hp.com/support.

Pricing and Availability

Estimated street price €139. Price stated is EMEA Manufacturer’s Recommended Selling Price (MRSP) including VAT and is subject to change – actual price may vary by country.

Expected to be available for purchase April 2007 in EMEA.

1 For more information, please visit www.hp.com/go/noredeye.
2 For more information, please visit www.hp.com/environment.
3 Snapfish availability varies by region.
4 Not included; please purchase separately.

HP Photosmart M537 specifications

Sensor	• 1/2.5 " Type CCD • 6.3 million pixels total • 6 million effective pixels
Image sizes	n/a
Movie clips	320 x 240 @ 24fps
File formats	• JPEG Exif 2.2 • Motion JPEG
Lens	• 3x optical zoom • 38-114mm (35mm equiv)
Image stabilization	No
Conversion lenses	No
Digital zoom	up to 6x
Focus	Auto
AF assist lamp	n/a
Focus distance	• Normal: 0.3m - infinity • Tele: 0.35m - infinity • Macro Wide: 0.05 - 0.8m • Macro Tele: 0.35 - 1.2m
Metering	• TTL • Center-weighted AE
ISO sensitivity	• Auto • ISO 100 • ISO 200 • ISO 400 • ISO 800 (with HP Steady Photo)
Exposure compensation	+/-2EV in 1/2 steps
Shuttter speed	1-1/1000 sec
Aperture	F2.8 (wide) F4.8 (tele)
Modes	• Normal • Macro • Auto • Close-up • Steady Photo • Theater • Landscape • Portrait • Action • Night Portrait • Sunset
White balance	Auto
Self timer	10 sec
Continuous shooting	2fps, max 3 frames
Image parameters	Full Color, B&W, Sepia, B&W Tints
Flash	• Auto • Flash On / Off • Auto with Red-eye Reduction • Range: 3.1m (wide) 1.8m (tele)
Viewfinder	No
LCD monitor	2.5-inch
Connectivity	• USB 2.0 • HP Photosmart 2200 Camera Dock
Print compliance	PictBridge
Storage	• SD 1.1 card compatible • 16 MB internal memory
Power	• 2x AA Alkaline, Photo Lithium, Rechargeable NiMH battery • AC adapter
Weight (no batt)	142 g
Dimensions	96 x 31 x 64 mm (3.8 x 1.23 x 2.5 in)