Fujifilm A700

FUJIFILM RAISES THE BAR IN PERFORMANCE AND VALUE WITH THE FINEPIX A700

Valhalla, NY, September 12, 2006 - Fujifilm today announced the launch of the FinePix A700, the most advanced model in Fujifilm's popular A-Series of entry-level digital cameras.

Fujifilm's FinePix A700 digital camera

Featuring a 7.3 MegaPixel Super CCD sensor - the first of its kind - a sizable 2.4" LCD and 3x optical zoom, the FinePix A700 is ideal for families, first-time digital camera buyers and consumers looking for a competitively priced upgrade to their first digital camera.

The highlight feature of the FinePix A700 is its sophisticated 7.3 MegaPixel Super CCD sensor. Originally, Fujifilm placed its Super CCD sensor in digital cameras aimed at advanced amateur and professional photographers. This year, however, a breakthrough was made and Super CCD made its maiden, A-Series appearance in the FinePix A400 and FinePix A500 digital cameras. Those cameras carried four and five MegaPixel Super CCD sensors, respectively, and were followed later by the six MegaPixel FinePix A600.

The seven MegaPixel FinePix A700 is the latest progression in the series and offers users the greatest photo flexibility. While seven MegaPixels is more than enough resolving power for a standard, 4x6-inch picture, the extra resolution generated by the Super CCD sensor opens the door to user creativity as digital photos can be converted to poster size prints or cropped without a loss in eye-catching quality.

As an added bonus, Fujifilm's Super CCD technology is also responsible for the FinePix A700's unrivalled low noise performance across its ISO 100-400 sensitivity range. Less noise in photos leads to sharper, crisper pictures.

As they search for a new digital camera, consumers should keep in mind the following noteworthy features of the FinePix A700:

• A 7.3 MegaPixel Super CCD HR sensor that delivers first-class digital images, even if they are enlarged or cropped.
• A 3x Fujinon optical zoom lens developed specifically for the FinePix A- series by Fujinon, a Fujifilm sister company and leading provider of broadcast-grade television lenses.
• A 2.4-inch LCD that enables easy viewing and playback. It features an anti-glare coating for improved viewing in direct light.
• Automatic ISO setting up to ISO 400 with low noise.
• Four scene modes -- Portrait, Landscape, Sport and Night -- for top quality photos in a variety of shooting conditions.
• Internal memory: FinePix A700 users are sure to take a lot of pictures, so a little extra storage space is always helpful. The camera has approximately 12MB of on-board storage just in case the removable, xD-Picture Card (sold separately) fills with photos
• Two AA batteries power the FinePix A700, a real convenience for users as AA batteries are readily available.

The FinePix A700 will be in stores early October and will sell at a price of $199.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilmusa.com.

Fujifilm FinePix A700 specifications

Sensor	• 1/ 1.6-inch Super CCD HR • 7.3 Million Pixels
Image sizes	• 3,072 x 2,304 (7.3M) • 3,264 x 2,176 (3:2) • 2,304 x 1,728 (4M) • 1,600 X 1,200 (2M) • 640 X 480 (0.3M
Movie clips	• 320 x 240 pixels (10 frames/sec.) • 160 x 120 pixels(10 frames/sec.)
File formats	• Still image: JPEG (Exif Ver. 2.2) • Movie: AVI (Motion JPEG) • Design rule for Camera File system compliant / DPOF-compatible
Lens	• Fujinon 3.0x Optical zoom lens, F2.8 - F5.2 • 8- 24mm, Equivalent to 36-108mm on a 35mm camera
Image stabilization	No
Conversion lenses	n/a
Digital zoom	6.3x
Focus	Auto Focus
AF area modes	Center, Multi
AF assist lamp	Yes
Focus distance	• Normal : Approx. 1.6 ft. to Infinity • Macro: Wide Angle: Approx. 3.9 in to 2.6 ft.
Metering	64-zone TTL
ISO sensitivity	AUTO/Equivalent to ISO 100/200/400
Exposure compensation	n/a
Exposure bracketing	n/a
Shuttter speed	2 sec. to 1/1600 sec. (depend on Shooting mode)
Aperture	• Wide-angle: F2.8 - F8 • Telephoto: F5.2 - F14
Modes	Programmed AE
Scene modes	Portrait, Landscape, Sport, Night
White balance	• Automatic scene recognition • Preset (Fine, Shade, Fluorescent light {Daylight}, Fluorescent light {Warm White}, Fluorescent light {Cool White}, Incandescent light.
White balance fine tune	No
Self timer	Approx. 10 sec./2 sec. delay
Continuous shooting	n/a
Image parameters	n/a
Flash	Auto flash • Effective range: (ISO AUTO): Wide angle (Approx.1.6 -12.5ft.) Telephoto (Approx. 2.0-6.6ft) Macro (Approx.1.0 - 2.6ft) • Flash mode: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction + Slow Synchro.
Viewfinder	No
LCD monitor	• 2.4 inches • 112,000 pixels • Amorphous silicon TFT, Approx. 91% coverage
Connectivity	• USB • AV
Print compliance	DPOF
Storage	• xD Picture card (none supplied) • 12 MB internal memory
Power	• 2x AA battery • Charger AC-3V optional
Weight (no batt)	4.9 oz
Dimensions	3.7(W)× 2.4(H)× 1.2(D) inches