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Pre-Photokina 2006: Those of you with an adventurous (or just clumsy) side will be pleased to hear that Olympus has updated the shockproof and waterproof Mju 720 SW. The new Mju 725 SW is now waterproof to 5m, can survive being dropped 1.5m, and features the same 7.1MP resolution and 3x optical zoom as its predecessor. UPDATE: We understand this product will not be available in the USA.
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London, 23 August 2006 – With today’s hectic and active lifestyles, photographers need a camera they can truly rely on when the going gets tough. Luckily, being waterproof to 5m** and shockproof to 1.5m*, the µ (mju) 725 SW can pretty much shrug off anything that life throws at it. When Olympus introduced the innovative µ (mju) 720 SW – waterproof to 3m – at the start of 2006, it looked like a tough act to follow. However, the new Olympus µ (mju) 725 SW is even harder, being waterproof to a greater depth of 5m*. The µ (mju) 725 SW takes its protection from a durably-constructed and yet great looking metal body. Image quality is equally impressive, due to a 7.1 million pixel CCD, coupled with a sharp 3x optical zoom lens (equiv. to 38-114mm on a 35mm camera) and 24 specialist scene modes. BrightCapture technology improves performance in low light– such as when shooting beneath the waves – when the camera’s bright 6.4cm LCD screen also comes into its own. Whether it’s being taken snorkelling in a rock pool, mountain biking over rough terrain, or skateboarding through the city, the µ (mju) 725 SW will deliver great results, regardless of what the photographer demands of it.
From October 2006, it will be available from all good camera shops in a choice of three colours: Deep Blue, Cherry Red and Titanium Grey, priced at around £300.00. For stockist information call 0800 0720070 or visit www.olympus.co.uk.
When other manufacturers say their cameras can “cope with anything” they usually mean the extremes of exposure or focusing, they don’t mean being dropped on the ground or dunked in water! Being shockproof up to 1.5m* and waterproof up to 5m**, the Olympus µ (mju) 725 SW’s gives a whole new meaning to this phrase. And, should this level of protection not be enough, photographers can use the optional PT-033 Underwater case to extend the camera’s sub aqua capabilities to an amazing 40m below the surface.
Needless to say a high level of protection has been extended to the cameras bright 1:3.5-5.0, 3x optical zoom lens (equiv. to 38-114mm on a 35mm camera). This has been specially constructed and employs a folded optical light path that allows the lens to be permanently contained inside the camera’s metal body, removing the need to have the lens protrude from the body and risking damage if play gets rough.
Equal attention has been given to optimising picture quality. A 7.1 million pixel CCD ensures that pictures taken on the µ (mju) 725 SW are packed with detail, and BrightCapture Technology is employed to deliver exceptional performance in low light. By extending the ISO range to 1600, BrightCapture also helps to avoid image blur. The higher sensitivity enables faster shutter speeds to be used, thereby reducing the risk of blurred images – especially at night.
BrightCapture is also brought into play to improve performance in some of the camera’s 24 special scene modes. From Sports, through to Landscapes, and onto Macro and various Underwater modes, pre-defined settings help the user get the best shot with the minimum of fuss.
Not limited to taking only still images, the µ (mju) 725 SW can also record movies with sound (in 640x480 pixel quality) with the duration of the movie only limited by the amount of memory available. This might be the camera’s internal memory, or optional xD-Picture Cards of up to 1GB which can also be used.
The µ (mju) 725 SW is great for fuss-free operation in extreme situations. Framing shots is easy on the large 6.4cm LCD screen. This boasts a contrast level 4x brighter than conventional LCD’s, making it easier to locate the desired subjects, something that is particularly welcome in low-light conditions. And should the photographer ever need a quick reminder as to how to get a particular effect, they can consult the camera’s Guide Function, which gives brief explanations of the camera functions directly on the LCD – just like having the instruction book built in!
With waterproof protection to 5m** and resistant against falls of up to 1.5m*, the tough, metal-bodied Olympus µ (mju) 725 SW is sure to become a firm favourite with active photographers. The camera hit the shelves from October 2006, priced at around £300.00.
The Olympus µ (mju) 725 SW – main features:
*Shockproof complying with MIL Standard (MIL-STD 810F)
**Waterproof equivalent to the IEC standard publication 529 IPX8.
| Sensor | • 1/2.3 " Type CCD |
|---|---|
| Image sizes | • 3072 x 2304 • 2560 x 1920 • 2304 x 1728 • 2048 x 1536 • 1600 x 1200 • 1280 x 960 • 1024 x 768 • 640 x 480 |
| Movie clips | • 640 x 480 @ 15fps • 320 x 240 @ 15fps • 160 x 120 @ 15fps • QuickTime Motion JPEG with sound |
| File formats | • JPEG • EXIF 2.2 • PIM III • DPS • DPOF |
| Lens | • 38-114mm (35mm equiv) • F3.5/5.0 • 3x optical zoom |
| Image stabilization | No |
| Conversion lenses | No |
| Digital zoom | up to 5x |
| Focus | TTL iESP AF with contrast detection |
| AF area modes | n/a |
| AF assist lamp | n/a |
| Focus distance | • Standard: 0.5m - infinity • Macro: 0.2m - infinity (wide) 0.3m - infinity (tele) • Super Macro: 7-50cm |
| Metering | • ESP • Spot |
| ISO sensitivity | • Auto • ISO 80 • ISO 100 • ISO 200 • ISO 400 • ISO 800 • ISO 1600 |
| Exposure compensation | n/a |
| Shuttter speed | 1/2sec - 1/1000sec, up to 4sec in Night Scene mode |
| Aperture | F3.5/5.0 |
| Modes | • Image Stabilization mode • Scene • Sequential shooting |
| Scene modes | • Portrait |
| White balance | • White balance iESP ll • Sunlight • Overcast • Tungsten • Fluorescent 1, 2 & 3 |
| Self timer | n/a |
| Continuous shooting | • Normal: 1.1fps, up to 8 frames • High Speed: 3.7fps, up to 12 frames |
| Image parameters | B&W, Sepia, Resize, Attach a frame, Attach a tile, Attach a calendar, Red-eye reduction, Correction of brightness, Correction of saturation |
| Flash | • Auto, Red-eye reduction, Fill-in, Off • Range: up to 3.8m (wide) / 2.6m (tele) |
| Viewfinder | No |
| LCD monitor | • 2.5-inch • 115,000 pixels |
| Connectivity | Combined AV & USB |
| Storage | • Internal memory • xD-Picture Card compatible |
| Power | • LI-42B battery • LI-40C Charger included |
| Weight (no batt) | 149 g |
| Dimensions | 91 x 58.7 x 19.8 mm |
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 | Olympus Stylus 725 SW (mju 725 SW Digital)
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