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New logo for Kodak
CES 2006: As part of a wide ranging speech at CES by Kodak Chariman and CEO Antonio Perez it was revealed that Kodak will be saying goodbye to their famous yellow-box logo in favour of a simpiler more contemporary design. The new logo also features a new typeface with more rounded letters. According to Perez,"This introduction is the latest step in the company’s broad brand transformation effort, which reflects the multi-industry, digital imaging leader Kodak has become."
Old vs. New Kodak Logo