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Iomega Screenplay - killer app (not)

By dpreview staff on Nov 17, 2005 at 17:30 GMT

Iomega has announced its portable Screenplay device, a $220 unit which features a 60 GB hard disk for storage of multimedia content and can be directly connected to a TV for playback. While primarily aimed at movie playback the Screenplay of course also supports Photo's in JPEG format and so could be used a take anywhere photo album for slideshows etc. The Screenplay connects to your computer via USB 2.0 (for file transfer) and then to your TV via composite or S-video (NTSC or PAL), it also comes with a remote control. However it's still NOT the killer app. I'm thinking of something with nearer 250 GB of storage, is designed to be a 'living room appliance', has LAN and Internet connectivity and features such as direct print ordering. For some whoever the Screenplay may be a handly little device useful for transporting albums of photos for display (and it would need to be made by a household name too).

Phil: For those who didn't understand the sarcasm in my original post I've made it a bit more obvious now.

Press Release:

New Iomega ScreenPlay Multimedia Drive Brings Digital Content to Any TV or A/V System With No Computer Needed

Pocket-Sized Mobile 60 Gigabyte Drive Adds Portability to Digital Video, Music, Photo Albums and Work Files

SAN DIEGO, November 15, 2005- Iomega Corporation (NYSE: IOM), a global leader in data storage celebrating 25 years of business, today announced the new Iomega® ScreenPlay™ Multimedia Drive, a portable hard drive with built-in multimedia playback capability that makes it a digital media jukebox for photos, songs and video files that can be used with virtually any television or audio-video system in the world.

Designed for families and road warriors that have long struggled with the inconvenience of transporting computer-based digital media (audio, video, and still image files), the ScreenPlay™ Multimedia Drive offers new freedom to anyone who wants to enjoy digital video, photo albums, music collections and work files on any TV or A/V receiver-without the need for a computer.

"The Iomega ScreenPlay Multimedia Drive is a great 60GB portable hard drive with built-in multimedia features that make it the ideal digital media player for virtually any television or A/V receiver," said Brian Still, Manager of Product and Channel Marketing, Iomega Corporation. "People can liberate their audio, video and photo files from the PC and take them anywhere, whether it's the living room, a hotel, grandmother's house, the client's office or the conference room. The Iomega ScreenPlay Multimedia Drive brings a new level of convenience and personalization so you can watch and listen to what you want, when you want, without the need of being connected to a computer."

Product Description
The ScreenPlay™ Multimedia Drive is an external hard drive with audio and video outputs, built-in multimedia playback capability, and a set of DVD-style playback buttons.

Tiny and elegant at just 5.20" x 3.07" x 0.70" (132 x 77.2 x 17.8 mm), the ScreenPlay Multimedia Drive uses on-screen TV navigation to help users select a video, song list, or slide show. Since the ScreenPlay drive comes with its own wireless remote control, menus are easy to navigate from across the room.

A USB 2.0 port enables fast data transfer with a computer at hard-drive speeds; outputs include NTSC or PAL analog video (using composite or S-Video connectors) and analog stereo audio (using RCA connectors).

Features and Benefits
When connected to a computer's USB 2.0 port, the ScreenPlay™ Multimedia Drive operates like a normal 60GB* hard drive. Music, photos and video files are easy to add; just copy files from the host computer and off you go.

The ScreenPlay drive holds up to 240,000 photos, or 90 hours of DVD-quality video**, or 1,110 hours of music, consolidating the user's media files in a single easy-to-use device that is smaller than a pocketbook and convenient to carry.

When connected to a TV or A/V system, the ScreenPlay Multimedia Drive becomes the media jukebox of the digital age. It streams popular video formats directly to TV via its S-Video or composite video connectors; compatible formats include MPEG-1 (AVI, MPG, DAT), MPEG-2 (AVI, VOB), and MPEG-4 (AVI, XviD). It also can handle JPEG photos of up to 8 megapixel resolution, motion JPEG files at 15 or 30 frames per second (digital camera movies), and MP3 digital audio files.

System Requirements
The ScreenPlay™ Multimedia Drive is compatible with Pentium® III-class or equivalent processor or higher running Microsoft® Windows® Win98/SE, Me/2000/XP Home or Professional. It is also compatible with Mac OS X (10.2) or higher.

Price and Availability
Just in time for holiday shopping, the new Iomega ScreenPlay™ Multimedia drive is now available for a U.S. suggested retail price of $219.95. The Iomega ScreenPlay™ Multimedia drive can be purchased at www.iomega.com or from select online and web retailers.

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