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Polaroid announces x530 availability

By dpreview staff on Feb 22, 2005 at 16:29 GMT

PMA 2005: Eight months after its original shipping date Polaroid has finally announced that the Foveon-sensored x530, which was previewed at PMA last year, is now available in the US. Interested parties in Canada, Japan, Germany and the UK will have to wait until the end of March. The 4.5 million-pixel Polaroid x530 is the first point and shoot camera to house the 1/1.8" X3 Direct Image sensor, which captures light on three layers; red, green and blue. Other features include JPEG and RAW capture, plus a 3x optical zoom. It is expected to retail at $299 (£299).

Press Release:

Polaroid Corporation announced today, the availability of Polaroid’s new x530 digital camera

Orlando, Florida February 20, 2005 - Polaroid Corporation announced today, the availability of Polaroid's new x530 digital camera through Circuit City's on-line store: www.CircuitCity.com and Wal-Mart's on-line store: www.walmart.com . The announcement was made at the 2005 Photo Marketing Association (PMA) International Annual Convention, Booth #3532, in the Orange County Convention Center in Orlando , Florida .

The x530 will also be available in Canada, Japan, Germany and the UK by March 31, 2005 . Additional US outlets will be announced soon.

Polaroid's x530 is the first consumer digital camera to incorporate the awarding-winning three-layer Foveon X3 direct image sensor. The new X3 image sensor is the world's only image sensor which directly captures red, green, and blue light at every pixel location, and in layers similar to methods used in color film. The result is richer colors, warmer tones, and sharper images than what is available in competing products.

The x530, with its Foveon X3 direct image sensor, gives consumers a professional class digital camera with features that appeal to a wide range of photographic aptitudes. Beginning photographers will appreciate the x530's point-and-shoot usability, making it easy to take beautiful pictures using the 4.5 Megapixel image sensor, 3X optical zoom, as well as accessing the in-camera editing functions. In addition, consumers looking for advanced features can capture images in RAW “digital negative” format and use the bundled Polaroid PhotoLab software for fine tuning color, exposure and white balance.

Click here for additional information on the Polaroid x530 digital camera.

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