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28 July 2004 Fujifilm today announces the launch of the FinePix E550 Zoom, which heads up the company's new, no-nonsense 'E' range of digital cameras. Featuring manual controls and boasting major sensor refinements, the 6.3 megapixel FinePix E550 Zoom is a competitively-priced digital camera with tremendous hidden strength, giving the ideal balance of form and function.
Fujifilm has made great strides to develop its celebrated Super CCD HR sensor and processor technology for the FinePix E550 Zoom. This latest sensor enhancement gives the camera the capability of low sensitivity and a higher signal-to-noise ratio, both contributing to superb image quality.
Alongside powerful sensor improvements, the FinePix E550 Zoom features a 4x zoom lens, which gives a focal length equivalent to 32.5mm - 130mm on a 35mm camera, and a 6.3 million effective (12.3 million recorded output) pixel count. The high pixel output ensures that picture enlargements maintain exceptional sharpness and detail.
The FinePix E550 Zoom is housed in a sturdy metallic casing and has a 2" screen. The larger screen makes it easier to view photographic subjects, and also benefits those photographers that wish to view and edit their images on the move, without needing to preview them on a PC screen.
The new camera is also PictBridge compatible, which means that images can be printed directly from the camera, without the need for a PC.
The FinePix E550 Zoom will fit into your coat pocket and has a robust, easy-to-grip design that is great for photographers who find smaller cameras a little fiddly. The camera is perfect for enthusiasts and more serious photographers alike, with its range of manual features and uncompromising image quality.
Adrian Clarke, Fujifilm's Director of Consumer Products, said, "The E550 Zoom is something of a dark horse in that it combines major sensor refinements in a modest, pleasing design. We are continuing to improve and refine our cameras' sensor design and functions, which means that consumers are getting greater value for money than ever before. The new E range cameras are designed to be reliable and easy to use, yet powerful enough to give unrivalled performance."
FinePix E550 Zoom features at a glance:
Super CCD HR technology
Fujifilm's Super CCD HR technology allows high resolution sensors to be housed in even smaller digital cameras. The benefits include ultra-high resolution images and high sensitivity, enabling faster shutter speeds for action shots and low light photography.
Availability & Pricing
The FinePix E550 Zoom will be available in the UK from leading photographic retailers in September 2004. Pricing will be announced nearer to the date of retail launch.*
1/1.7 inch Super CCD HR
4048 x 3040 (12.3 million)
640x480 (30 fps)
Still: CCD-RAW/JPEG (EXIF 2.2)
|Lens|| 32.5 - 130mm equiv. (4x zoom)
F2.8 - F5.6
Normal: 0.6 m - Infinity
|Metering|| 64-zone TTL
|Colour Modes|| B&W
|ISO sensitivity|| Auto
|Aperture|| 1/3 EV steps
At wide: F2.8 / F8.0
|Exposure Modes|| Programmed AE
Aperture Priority AE
Shutter Priority AE
|Self timer|| 2 or 10 sec|
|Continuous shooting|| Full resolution: 3 fps up to 4 images
Long Period: 1.6fps up to 40 images (only 2MP mode1600 x 1200)
Modes: Auto, Red-eye reduction, On/Off, Slow Synchro, Red-eye reduction + slow synchro
Range: (wide) 4.5 m, (tele) 2.2 m
|LCD monitor|| 2.0" TFT LCD
|Print compliance|| PictBridge|
|Storage|| xD-Picture Card
16 MB xD-Picture Card supplied
|Power||2x AA batteries|
|Weight (no batt)||105 g (3.7 oz)|
|Dimensions||105 x 63 x 34 (4.1 x 2.5 x 1.3 in)|