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Pixology and TI = embedded anti red-eye solution

By dpreview staff on Feb 14, 2004 at 00:00 GMT

PMA 2004: Pixology has today announced its collaboration with Texas Instruments, to develop an automatic solution for removing red-eye the moment a digital image is taken, while the picture is still in the camera. The solution will combine Pixology IRISS™, the company's pioneering red-eye detection and correction technology and TI's DSP based digital media processing technology, which provides a highly integrated, programmable platform for digital still cameras and multimedia systems.

Press Release:

Pixology and Texas Instruments to collaborate on embedded red-eye solution for digital cameras

Pixology plc, (LSE:PIX) the digital photographic software expert, announces today its collaboration with Texas Instruments (TI) Incorporated (TI), to develop an automatic solution for removing red-eye the moment a digital image is taken, while the picture is still in the camera.

The solution will combine Pixology IRISS™, the company's pioneering red-eye detection and correction technology and TI's DSP based digital media processing technology, which provides a highly integrated, programmable platform for digital still cameras and multimedia systems.

Pixology IRISS™ (Intelligent Red-Eye Imaging Software Solution) is an award winning technology that automatically detects and corrects any number of red eyes in a digital image. Already licensed to Canon, Konica and Nikon, the technology is flexible and is utilised in different applications, including minilabs or bundled onto a CD, which is distributed with manufacturers' hardware such as printers and cameras.

The new partnership between Pixology and TI will seek to establish the best method of embedding Pixology's IRISS™ technology onto a camera chip to enable red-eye detection and removal when a digital image is actually captured. Pixology IRISS™ will be a firmware solution capable of running on TI's digital media processors and available to new and existing digital camera manufacturers who use these solutions.

The embedded technology will allow OEM partners to take advantage of all the key benefits of Pixology's IRISS™ technology including reduced battery consumption. As the problem of red-eye is exacerbated the closer the flash is to the lens, the technology will also allow manufacturers to be more flexible in their product design and follow current trends towards smaller, more compact cameras.

The solution will also service flash enabled digital devices other than cameras such as camera PDAs and camera phones, which have been forecast to sell 50 million units worldwide in 2003. Manufacturers can expect the solution to be available towards the end of 2004.

Both Pixology and TI will be presenting information on this new technology at PMA 2004 from February 12th to 15th and can be contacted at either company's stand. (Pixology: H194/Texas Instruments: X11,X12,X14)

Yuval Yashiv, CEO of Pixology plc, said:

'By collaborating with TI, the world leader in digital signal processing technology, Pixology is moving ahead with the research and development of the embedded Pixology IRISS™ solution for red-eye removal. The ability to build our technology into a number of digital devices will have significant implications for Pixology and in particular the Pixology IRISS™ brand. I do not believe we could have found a more qualified or experienced partner than TI to help us advance this exciting plan.'

David Pahl, Manager of TI's Camera Solutions Business, said:

'Having advanced on-camera features like red-eye reduction continues to demonstrate the flexibility of a programmable solution in digital cameras. TI's Digital Media Processor technology combined with the Pixology IRISS™ solution enables our OEMs to offer solutions customers want today.'

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