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Canon has today announced the ultra-compact four megapixel PowerShot SD10 Digital Elph / (Digital IXUS i. The SD10 has a four megapixel CCD and a fixed focal length lens. It has an ultra-compact metal body which will be available in four colors; White, Bronze, Silver and Black. The SD10 is only the second Canon digital camera to use SD card for storage.Also available will be the AW-DC10 weatherproof case. "This is the camera everybody wants to play with - and nobody wants to put down," says Hiroshi Komatsuzaki, Head of Canon Consumer Imaging Europe. "It comes packed with all the technology needed to look after the photography - so Digital IXUS i owners can concentrate on looking after the fun". We have some exclusive hands-on pictures with the IXUS i.
Press Release (Canon Europe):
Amstelveen, The Netherlands, 12 September, 2003. Canon, a leader in photographic and imaging technology, today announces the Digital IXUS i, the most petite and undeniably chic new member of the legendary IXUS collection. Its take anywhere size, irresistible finishes and a silky feel are designed to appeal to those for whom a sense of aesthetic is not important; it is mandatory. Four new colours and refined finishes are available - Pearl White, Classic Bronze, Platinum Silver and Piano Black.
Half the size of many mobile phones and weighing in at just 100g , this all-metal bodied 4.0 Megapixel dynamo packs 180 second video clips, a 32MB SD memory card and a 5.7x digital zoom. Plenty of advanced technology is on hand, specifically designed to deliver great images during spontaneous use. For lab-quality prints without the PC, PictBridge support allows direct connection to any compatible photo printer. An optional all-weather case - submersible to 3m - is available for beach use, water skiing, snorkelling and surfing.
"This is the camera everybody wants to play with - and nobody wants to put down," says Hiroshi Komatsuzaki, Head of Canon Consumer Imaging Europe. "It comes packed with all the technology needed to look after the photography - so Digital IXUS i owners can concentrate on looking after the fun".
Seriously small, seriously advanced
Digital IXUS i might be tiny but it packs plenty of processing muscle. Purpose-built DIGIC (Digital Image Core) circuitry allows for uncompromisingly accurate and precise processing of complex white balance and colour rendition algorithms. This results in superb natural colour reproduction, even for photographers with neither the time nor the inclination to fiddle with lots of settings.
Even before the shutter release is pressed, iSAPS (intelligent scene analysis based on photographic space) technology is analysing the scene and making camera adjustments to deliver fast focusing and perfect exposures. For compulsive and instinctive in-focus shooting, the Quick Shot function does away with the time lag between pressing the shutter release and actual release.
Prints on the move
By connecting the IXUS i direct to Canon's battery powered Card Photo Printer CP-300, users can enjoy instant, portable lab-quality prints - anywhere, anytime.
Expanding digital world
Automatic membership to Canon's web portal CiG (CANON iMAGE GATEWAY) gives every Digital IXUS i customer 100MB of album space on the web for storing and sharing favorite photographs and albums - a private online photo gallery. Function icons, themes and sound effects can also be downloaded so the camera's look and feel is always fresh.
|List price|| US: $349
|Worldwide naming|| US / Canada: Canon PowerShot
SD10 Digital Elph
Europe / SE Asia: Canon Digital IXUS i
Japan: Canon IXY DIGITAL L
|Sensor|| 1/2.5" CCD
RGB Color Filter Array
4.1 million pixels total
|Effective pixel count||4.0 million|
|Image sizes|| 2272 x 1704
1600 x 1200
1024 x 768
640 x 480
|Movie clips *|| 320 x 240, 15 fps, up to
160 x 120, 15 fps, up to 3 mins
|File formats|| Still: JPEG EXIF 2.2 (Super-Fine,
Movie: AVI (Motion JPEG + Wave audio)
|Lens|| Fixed focal length
39 mm equiv.
|Digital zoom||Up to 5.7x|
|Focus|| 5-point AiAF
AF assist beam (on/off)
|Focus range||3 cm - Infinity (1.2 in - Infinity)|
Center weighted average
|Exposure compen.||+/-2.0 EV in 0.3 EV steps|
|Shutter|| 15 - 1/1500 sec
1 sec or slower only in Manual mode
Auto noise reduction slower than 1.3 sec
|White balance|| Auto
|LCD monitor||1.5" TFT LCD|
Modes: Auto, Flash On, Flash Off
Slow Sync: On, Off
Red-Eye Reduction: On, Off
Flash compensation: +/-2.0 EV in 0.3 EV steps
Range (Auto ISO): 0.30 - 2.0 m (1.0 - 6.6 ft)
|Photo effects|| Vivid
Black & White
|Drive modes|| Single
Continuous High: 1.6 fps, up to 8 frames
|Direct printing|| Canon Card Photo Printers
Canon Bubble Jet Printers with direct print function
|Other features|| My Camera
Sound memo (up to 60 secs)
Magnify Zoom (2 - 10x)
DPOF / Transfer Order
|Self Timer||Yes, 2 or 10 sec|
|Connectivity|| USB 1.1 (inc PTP)
|Storage|| Secure Digital (SD) card
32 MB SD card supplied
|Power|| Lithium-Ion NB-3L rechargeable
battery (supplied & charger)
Optional AC adapter
|Dimensions||90 x 47 x 19 mm (3.5 x 1.9 x 0.7 in)|
|Weight (no batt)||100 g (3.5 oz)|
|External links|| Canon
PowerShot SD10 information (US / Canada)
Canon PowerShot SD10 sample images
Canon Digital IXUS i information (Europe / SE Asia)
Canon Digital IXUS i sample images