Olympus E-1 price drop (just UK?)

Thanks to Mark Allen for noticing that Jessops, one of the largest photographic retailers in the UK has dropped the price of the Olympus E-1 Kit (which includes the E-1 body and a 14-54 mm lens) to £1,819 (including VAT at 17.5%), this is down approximately £680 compared to the previously advertised price. That works out at approximately US$2,440 without tax for a kit including the E-1 body and a 14-54 mm lens, about $358 less than US list. Additionally the official Olympus UK list price for the E-1 body alone is £1699 (including VAT at 17.5%), Olympus UK haven't released individual pricing for 4/3 lenses.