|Previous news story Next news story|
Olympus has today announced that next year they will introduce five new interchangeable ZUIKO DIGITAL lenses for the Olympus E-System. Among the new models planned for release next year is the ZUIKO DIGITAL 11-22mm, F2.8-3.5 lens (35mm camera equivalent: 22-44mm), plus three other zoom lenses, including an ultra-wide-angle lens, and a bright lens with a fixed focal length. They have also announced that work has started on products to be launched in 2005 and later to show their commitment to the E-System.
Extending the Olympus E-System: the new ZUIKO DIGITAL 11-22mm, F2.8-3.5
Next year will see the Olympus E-System increased by five new interchangeable ZUIKO DIGITAL lenses. With these new additions, the company not only presents equipment that allows the systems users to explore new creative and thematic avenues. It also shows its commitment to continually extending the professional digital SLR system based on the FourThirds standard. Among the new models planned for release next year is the ZUIKO DIGITAL 11-22mm, F2.8-3.5 lens (35mm camera equivalent: 22-44mm), plus three other zoom lenses and a bright lens with a fixed focal length. Naturally, the companys R&D department is not stopping there. It is also busy developing more lenses for release in 2005 and later.
The TIPA Award-winning FourThirds Standard enables full cross-manufacturer lens interchangeability among camera systems applying this standard, as well as the use of lenses that are small and light but also have a large aperture. All ZUIKO DIGITAL lenses are designed to maximise the performance of digital SLRs based on the FourThirds Standard. Telecentric optics ensure images have perfect colour, clarity and brightness from the centre to the periphery of the frame. The lenses high resolving power make sure the image sensor obtains the detail it needs to achieve its full potential.
The first Olympus E-1 body and four lenses were successfully launched this October. With the release of the next five optical systems in 2004, Olympus expands this ground-breaking system even further. The 11-22mm lens (22-44mm) will be followed by a lens with an even greater wide angle in order to create an ultra-wide-angle lens line-up to meet today's strong demand for wide-angle lenses. Another fast single focal length telephoto lens will join the current 300mm F2.8 lens (600mm) in 2004. This combination of high light gathering power and telephoto performance in a compact form is one of the great advantages of the Olympus E-System. In the bright zoom line up, the 50-200mm lens (100-400mm) will be joined by other systems.
Olympus will continue to develop new lenses. By constantly enlarging the choice of lenses, it opens up more creative possibilities to users, allowing the exploration of new subjects and styles with the Olympus E-System. Work has already started on products to be launched in 2005 and later. Users can expect additional bright single focal length lenses plus a variety of zoom lenses.