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Pixology signs deal with Nikon
Pre-PMA 2003: Pixology have announced a global deal with Nikon for its automatic red-eye solution, IRISS. It will be integrated within Nikon View 6, the new Nikon software utility that will be bundled with all Nikon digital cameras from March 2003.
Pixology signs global deal with Nikon for its automatic red-eye solution
Pixology Ltd, the digital photography software experts, today announced it has signed a deal which will establish Nikon as the first digital camera manufacturer to offer an automatic red-eye removal system as a standard offering in its camera software provided with all camera purchases.
Pixology IRISS (Intelligent Red-eye Imaging Software Solution) One-Click and Auto-Fix will be integrated within Nikon View 6, the new Nikon software utility that will be bundled with all Nikon digital cameras from March 2003. This will enable Nikon customers to significantly reduce most red-eyes from their digital pictures with either the fully automatic mode or the semi-automatic One-Click feature.
The software will be premiered in March at PMA 2003 in Las Vegas.
IRISS has been developed by Pixology to combat the problem of red-eye. Acknowledged as one of the biggest problems within consumer photography, it is caused by the reflection of light from the flash off blood vessels in the retina. With the advent of increasingly small digital cameras, the red-eye problem is exacerbated as the distance between the camera flash and lens is reduced.
The development of IRISS was first announced in February 2002. After evaluating competing technologies, Nikon concluded that Pixologys solution was very impressive and would provide excellent results for its customers.
Commenting on the deal Yuval Yashiv, Chief Executive Pixology Ltd said:
Industry figures put the red-eye problem as high as 30% of images captured in winter time. It is even worse in digital cameras compared to the larger film cameras, and therefore it reduces the propensity to print or share pictures. Realising the importance of this, Nikon has responded to this technology in a very serious way and I am delighted that Pixology will be working with Nikon to release improved versions of Pixology IRISS as well as other forms of implementation.
Obviously we are thrilled that Nikon have been so proactive and become the first major camera manufacturer to recognise the potential that Pixology IRISS will have in providing a key differentiating factor at the point of purchase.