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Kodak announce DCS 720x price drop

Jun 18, 2002 at 19:22 GMT

Kodak has today announced that it has dropped the price of the Professional DCS 720x from $6,995 to $4,995. The 720x is based on the Nikon F5 body and features Kodak's unique Cyan, Magenta and Yellow CFA CCD. This provides the camera with a wide sensitivity range of ISO 400 to ISO 6400. "The DCS 720x digital camera is the ideal camera if you're shooting in low-light or action situations - such as military and law enforcement applications, or sports and news events - and now it's available at a very affordable price." To me the DCS's are now looking old, tired and outdated.

Press Release:

Kodak Professional Reduces List Price of DCS 720x Digital Camera Puts Highest ISO Settings, 'Action' Performance Within Reach of More Photographers

ROCHESTER, N.Y., June 18 - Continuing with its aggressive, customer-focused marketing strategy, Kodak Professional today announced a dramatic reduction in the suggested U.S. list price of its Kodak Professional DCS 720x Digital Camera - from $6,995 to $4,995. The price change on this popular model, designed for action photography and the most challenging light situations, is effective immediately.

"The DCS 720x digital camera is the ideal camera if you're shooting in low-light or action situations - such as military and law enforcement applications, or sports and news events - and now it's available at a very affordable price," said Phil Amato, U.S. Marketing Manager, Digital Capture, Kodak Professional. "The climate in the marketplace and our more competitive stance dictate this aggressive pricing move. We see it as a great opportunity to bring this high-quality, feature-rich action camera within reach of a greater number of professional photographers."

The DCS 720x digital camera combines the highest ISO settings available in Kodak Professional's DCS family - 400 to 6400 (calibrated to 4000) - with two-stop push for exposures at up to 25600, to enhance and simplify even the most critical, high-pressure forms of in-the-field photography. Based on the rugged Nikon F5 camera body, the DCS 720x camera features a rapid burst rate of 4.3 fps and a burst depth of 25 images.

Ongoing software and firmware upgrades - downloadable and free of charge from the Kodak Professional web site - keep the DCS 720x camera "on the leading edge" and decked out with the latest imaging features and functions. Just last month, a firmware upgrade was posted that enables new and "in the field" DCS 720x cameras for Kodak Professional's new Extended Range Imaging (ERI) image file format. This groundbreaking technology provides professional photographers the ease of use of JPEG files with the image quality and color/exposure control of raw camera files ("digital negatives").

The camera also takes advantage of the latest version of Kodak Professional PhotoDesk image management software, and the innovative Kodak Professional DCS Custom Looks Software, which mimics the looks of various films and filters to meet a variety of artistic needs and simplifies workflow.

The DCS 720x camera features Kodak's highly regarded Indium Tin Oxide (ITO) CCD, which delivers 2-megapixel resolution, and a range of capabilities that make it highly responsive in the field. Photographers can customize their camera with an IR blocking filter, removable anti-aliasing filter, IPTC captioning, white balance uploading and a choice of storage options.

The Kodak Professional DCS 720x Digital Camera is available from all authorized dealers of Kodak Professional digital imaging equipment. #