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Fujifilm Axia / SMaL digital camera

By dpreview staff on Mar 15, 2002 at 20:57 GMT

SMaL Camera Technologies as today announced that Fujifilm Axia (a subsidiary of Fujifilm) will release a camera based on SMaL's Ultra-Pocket digital camera design and technology. The Axia 'eyeplate' weighs in at just 35 g (1.2 oz) including its built in storage and battery, features a 0.3 megapixel CMOS sensor (640 x 480 or 320 x 240 image sizes) and a fixed focal length lens. This camera is obviously both a bit of fun and an exercise in miniaturization. And I find it interesting that a company like Fujifilm have chosen to release it under one of their brands.

Press release:

SMaL Camera Technologies Announces Release of its World's Thinnest Digital Camera By FUJIFILM AXIA

CAMBRIDGE, Mass., March 14 /PRNewswire/ -- SMaL Camera Technologies, Inc. announced today that FUJIFILM AXIA CO., LTD, a subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (Nasdaq: FUJIY), will release the world's thinnest digital camera -- the 6mm thin eyeplate(TM) -- based on SMaL's Ultra-Pocket(TM) digital camera design and technology.

SMaL introduced the credit card-sized Ultra-Pocket(TM) at the 2001 International Consumer Electronics Show, where it was awarded "Best of Show" in the digital imaging category. With the launch of its new eyeplate(TM), FUJIFILM AXIA is the first OEM to bring a version of the Ultra-Pocket(TM) to market. It is scheduled for release first in Japan on April 1, 2002.

In the OEM partnership between the two companies, SMaL supplies FUJIFILM AXIA with the reference design and major components, including SMaL's proprietary CMOS image sensor and ASIC. FUJIFILM AXIA manufactures, markets, and distributes the eyeplate(TM).

"No other camera on the market comes close to offering such a unique combination of size, affordability, and quality," says Maurizio Arienzo, President and CEO, SMaL Camera Technologies. "In order to meet the global demand for this sleek product, we were interested in OEM partners with a strong brand, a proven track record for quality, and solid distribution channels who could move very quickly. Partnering with FUJIFILM AXIA on this project made perfect sense for SMaL." Yutaka Kuroki, Manager of Hardware Marketing Division, FUJIFILM AXIA CO., LTD. adds, "We found SMaL's innovative technology very interesting and we believe the eyeplate(TM) can create new demand in the digital camera market."

Thanks to SMaL's ultra-low power imager chip set, its optics, and its 0.8mm thin, USB-rechargeable, lithium polymer battery, the eyeplate(TM) boasts an amazingly thin 6mm (0.2 inches) credit card size. SMaL's color CMOS image sensor has VGA resolution and consumes six times less power than typical VGA imagers. The chip set also features SMaL's proprietary Autobrite(TM) technology, which greatly enhances the dynamic range and automatically adjusts the exposure so that details in both bright and dim areas of a picture are clear.

About SMaL Camera Technologies

SMaL develops electronic imaging solutions for a variety of business and consumer markets, including: unique digital still cameras, security and surveillance, automotive, and handheld devices (such as mobile phones, personal digital assistants, and toys). SMaL's expertise is in silicon imager design, image processing, and the integration of these disciplines into high quality, low cost electronic cameras and their applications. SMaL has proprietary technologies that provide elegant solutions to key issues in electronic imaging, such as adaptive dynamic range, picture quality, and low power consumption. SMaL was co-founded and launched in 1999 by leading electronic imaging experts at the Massachusetts Institute of Technology (MIT). SMaL Camera Technologies, a privately held venture-backed company, is headquartered in Cambridge, Massachusetts, USA. On the Net: SMaL Camera Technologies' site: http://www.SMaLcamera.com

Axia eyeplate specifications


Sensor 0.3 megapixel 'Autobrite' CMOS sensor
Sensitivity ISO 100 equiv.
Lens 47 mm equiv. F3.8
Focus Fixed focus
Focus distance 60 cm - Infinity (2 ft - Infinity)
Image format JPEG
Image sizes

 • 640 x 480
 • 320 x 240

Storage Internal 8 MB Flash memory
Storage capacity  • 640 x 480: 26 images
 • 320 x 240: 101 images
Shutter speed 1/30 - 1/15000 sec
White balance Auto
Viewfinder Optical
Connectivity Mini USB type B
Power Internal Lithium-Ion battery
Dimensions 86 x 54 x 6 mm (3.3 x 2.1 x 0.2 in)
Weight (inc batt) 35 g (1.2 oz)

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