SanDisk announce Ultra CF cards
Oct 15, 2001 at 04:00:00 GMT
SanDisk has today announced a new line of high speed Compact Flash cards which will carry the name 'Ultra'. Available as 'label capacity'* sizes of 128, 192, 256, 384 and 512 megabytes. The SanDisk press release states that these new cards "have a sustained write speed of up to 2.8 megabytes (MB) per second". We have today received a test sample 512 MB Ultra card and will be posting the results of our tests very soon.
* Note that many digital media manufacturers (including SanDisk) measure a MB as 1,000,000 bytes, rather than the actual 1,048,576 bytes. This means that SanDisk's 512 MB card in reality has 487 MB available for storage.
SanDisk Introduces Ultra CompactFlash Cards, Fast Memory Cards for High-end Digital Cameras
Speed-Optimized, Large-Capacity Storage Cards Let Advanced Digital Photographers Shoot More High-Resolution Images Quickly
SUNNYVALE, Calif.--(BUSINESS WIRE)--Oct. 15, 2001-- SanDisk Corp. (Nasdaq:SNDK - news) today introduced SanDisk Ultra(TM) CompactFlash(TM), a new line of high-speed storage cards specifically designed for use in the rapidly growing market segment of high-performance digital cameras. The new SanDisk Ultra CompactFlash (CF) cards are targeted at advanced photographers who require high-performance cards to quickly shoot many high-resolution images.
SanDisk Ultra CF cards have a sustained write speed of up to 2.8 megabytes (MB) per second or more than twice the sustained write speed of SanDisk's standard CF products, and will be sold in the popular Type I CompactFlash form factor.
Nelson Chan, senior vice president of worldwide sales and marketing, said, ``SanDisk has leveraged our close relationships with the leading digital camera manufacturers to develop a new and exciting family of advanced high-performance cards -- the SanDisk Ultra CF. The technology behind SanDisk Ultra CF cards employs advanced controller algorithms to enhance the performance for use in the latest generation of exciting new high-megapixel digital cameras. In an age of rapid advances in digital cameras, we are confident that the SanDisk Ultra CF cards will increasingly become the preferred card for even the most demanding digital photographers.''
Kazuya Hosoe, advisory director, deputy chief executive of Image Communication Products Operations, group executive of Digital Imaging Group, Canon, said, ``We strive hard to deliver the high-quality products and accessories that Canon customers have come to expect and that obviously extends to storage cards. SanDisk is a well-known brand throughout the world and we are very pleased to support the new SanDisk Ultra line of CompactFlash cards that will take advantage of the wide range of features and high-performance of Canon's digital cameras.''
Naoki Tomino, executive officer, general manager, Development Management Department, Image Company, Nikon, said, ``We continue to provide the advanced features and capabilities to photographers who demand the ultimate combination of image quality, performance and flexibility. Image storage requirements continue to increase and we are pleased to see the development of the SanDisk Ultra line of high-performance CompactFlash cards. This will expand the storage capabilities and performance levels that Nikon customers expect.''
Ron Glaz, research manager, Digital Imaging, International Data Corp., a leading market research firm, said, ``SanDisk's strategy of focusing its SanDisk Ultra CompactFlash lineup on high-performance digital cameras is very sound. These are the cameras that gain the most from the cards' large capacities and fast write speed. Digital photography is a key factor driving the growth of flash storage cards and these new CF cards with capacities of 512MB enhance their offering. SanDisk is in a great position to offer digital camera users of all levels a broad product offering.''
Designed Specifically for High-Performance & Professional Digital Cameras
The latest high-resolution digital cameras generate large image files, some of which approach 17MB in size. These large files can increase the time required for the camera to capture the image and transfer it to the CF card, forcing the photographer to wait until the camera is ready to take the next shot.
SanDisk Ultra CF cards have been specifically developed for these advanced cameras and are designed to save these large image files to the card as quickly as possible so the camera will be ready to take the next picture.
Compatibility, Prices, Capacities and Availability
SanDisk Ultra CompactFlash cards are fully compatible and interchangeable with all CompactFlash digital cameras, CF card readers and adapters, and are available in the following capacities: 128, 192, 256, 384 and 512 megabytes. Approximate street prices for SanDisk Ultra CF cards in that capacity range are $100 to $500, which reflects a modest premium over SanDisk's standard CF cards. SanDisk expects to commence shipments of SanDisk Ultra CF cards immediately in the U.S. and world wide, with the exception of Japan, which will start shipping next month. The company sells its SanDisk-branded flash memory cards and card readers in more than 35,000 stores worldwide.