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7 AM EST: Kodak Professional has today announced the new Pro DCS 720x. Essentially an updated 620x based on the new '7 platform' it also utilizes the high sensitivity 2 megapixel (1728 x 1152 ) CMY CCD sensor (ISO 400 - 6400) we first saw in last years 620x (which is based on the Nikon F5). The differences are in the details, the 720x now has Kodak's new onboard software, the new brighter LCD and can shoot faster (4.3 fps) for longer (25 images).
DCS 620x Successor Blends Highest ISO With Improved In-the-Field Functionality
ROCHESTER, N.Y., June 4 - Professional photographers can tackle the most challenging action, variable-condition, and low-light photography situations with confidence using the new Kodak Professional DCS 720x digital camera. The DCS 720x combines the highest ISO settings available - 400 to 6400 (calibrated to 4000), with two-stop push for exposures at up to 25600 - with a variety of functional improvements to enhance and simplify even the most critical, high-pressure forms of in-the-field photography.
The 2-megapixel DCS 720x offers significant technological advantages over its predecessor, the versatile DCS 620x. These advantages owe primarily to Kodak's fifth-generation professional digital camera architecture, improved bright LCD display with histogram, and other imaging capabilities first introduced in the new DCS Pro Back and DCS 760 cameras.
Based upon the rugged Nikon F5 camera body, the DCS 720x features a faster burst rate - 4.3 fps - and a greater burst depth - 25 images. Shutter response speed has been improved so it now rivals that of conventional film cameras. Kodak Professional's newest camera comes with numerous other enhancements that make it easier to use in the field.
"The DCS 720x gives the professional photographer a clear advantage when the conditions are challenging and the windows of opportunity to get the shot are small," said Madhav Mehra, Worldwide Director, Digital Capture Product Development, Kodak Professional. "If you're shooting fast-action or low-light situations - such as military and law enforcement applications, sports and action, and spot news events - this is the ideal camera to get the scoop, and not to be scooped by others. Serious photographers can rely on the DCS 720x for excellent image quality, fast response and expandability. And we think they'll find the price very appealing."
Key to the DCS 720x are Kodak's improved, proprietary indium tin oxide (ITO) full-frame CCD, color filter array (CFA) pattern, and low-noise electronics including a new software noise-reduction filter. The CFA delivers unsurpassed spectral response to produce exceptional picture quality at extremely high ISO ranges.
The DCS 720x, built on the Nikon F5 platform, retains all the durability, functionality and lens compatibility of that acclaimed single-lens-reflex camera. Photographers will especially appreciate Kodak's "Picture Protection" - a unique package of complementary features including post-shot exposure compensation, white balance corrections and file recovery to ensure the viability of the image file.
Plus, photographers can customize the DCS 720x with an IR blocking filter, removable anti-aliasing filter, IPTC captioning, white balance uploading, and a wide choice of storage options. Direct e-mail image transmission over web-enabled cellular phones will become available as an upgrade later this year
Other Innovative Features
Inside, the new camera builds on the latest DCS series firmware and software upgrades that enable dual memory card slots, GPS data recording and laptop-free image transmission via cellular phones.
The Kodak Professional DCS 720x digital camera will be available in late July from authorized dealers of Kodak Professional DCS digital cameras. Pricing will be available in late June. More information on the camera is available online at www.kodak.com/go/dcs720x
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