Polaroid Launches New Products
Feb 10, 2001 at 04:00:00 GMT
2001: Polaroid have launched lots of new products at the PMA in Orlando.
The ones that may be of interest are the PhotoMAX MP3 Digital Camera,
PDC 2300Z (2.1 megapixel), PhotoMAX Digital Picture Frame (5 x 7-inch
Polaroid Launches Four New Products: PDC 640 Modem Camera, SprintScan
120, Polaroid I-Zone Convertible Instant Pocket Camera with Changeable
Faceplates and All-New Spectra Instant Camera --
Fla. and CAMBRIDGE, Mass., Feb. 9 /PRNewswire/ -- Polaroid Corporation
(NYSE: PRD - news) will debut four new imaging products at the upcoming
2001 Photo Marketing Association International Annual Convention and Trade
Show (PMA), February 11 - 14, at the Orange County Convention Center in
Orlando, Fla. The new product lineup includes the PDC 640 Modem Camera,
Polaroid I-Zone Convertible Instant Pocket Camera with Changeable Faceplates,
SprintScan 120 Medium-Format Digital Film Scanner, as well as a sleek,
new compact Spectra Instant Camera.
``Our mission for the coming year is to continue to develop innovative
digital, conventional and instant imaging products that can be used at
home, work or play,'' said Gary T. DiCamillo, chairman and chief executive
officer, Polaroid Corporation. ``At PMA, we will showcase a wide range
of new products that speak to our 2001 mission and demonstrate the breadth
and versatility of our product offerings and solutions -- for both consumers
and business users.'' The following products will make U.S. debuts at
- PDC 640 Modem Camera -- This new image capture and sharing device
enables instant transfer of photos to the Internet without the need
for a PC. Ideal for traveling business professionals or consumers on
the go, the Polaroid PhotoMAX PDC 640 Modem Camera is a full-featured
640 x 480 resolution digital camera with a built-in 56.6K modem. Availability
is expected in April 2001, and the suggested U.S. retail price is $249.99.
- Polaroid I-Zone Convertible Instant Pocket Camera with Changeable
Faceplates -- The latest version of the world's best-selling camera*
lets teens match their cameras to their moods or outfits using snap-on
faceplates in a variety of colors. The camera is available for a suggested
U.S. retail price of $29.99. It comes with two sets of faceplates, batteries
and a free photo tree for displaying pictures. Additional faceplates
will be sold for $2.99. The new I-Zone Convertible Instant Pocket Camera
with Changeable Faceplates is expected to be available in stores in
- Spectra Instant Camera -- Available in stores by early April, Polaroid's
all-new Spectra Instant Camera pairs contemporary styling with innovative
compact design. Offering wider angles of viewing and two manually selected
focus zones, the sleek, silver, folding camera is portable -- measuring
only 5.3-inches wide, 7-inches deep and 2.6-inches high. Ideal for consumer
and professional usage, the new Spectra Instant Camera has a suggested
U.S. retail price of $89.99 and is compatible with Spectra film.
- SprintScan 120 Medium-Format Digital Film Scanner -- With a true optical
resolution of 4000 dpi, the newest addition to the award-winning SprintScan
line is the highest resolution medium-format digital film scanner on
the market, as well as the first to produce 6 x 6 cm scanned images
in under two minutes. Available this month, the SprintScan 120 ships
with Polaroid PolaColor Insight Pro Software at a suggested U.S. list
price of $2,795.
Other new products featured at PMA include:
- P-500 Digital Photo Printer -- The first truly mobile photo printer
allows photographers to print images anywhere, anytime without a computer
by inserting a CompactFlash or SmartMedia card (with included adapter)
directly into the printer, choosing the desired image and pushing a
button for instant full-color prints in 20 seconds. Available in stores
nationwide, the suggested U.S. retail price of the P-500 is $249.
- PhotoMAX Digital Picture Frame -- The PhotoMAX Digital Picture Frame
allows digital photographers to share their images easily and inexpensively
with friends and family -- who do not have access to a personal computer.
Photographers first send their digital images to the Polaroid Web site
(PolaroidDigital.com); it relays them to the frame, which displays the
images in full, bright color on a 5 x 7-inch LCD screen. With a suggested
U.S. retail price of $249.95, the PhotoMAX Digital Picture Frame is
now available in stores nationwide.
- PhotoMAX MP3 Digital Camera -- This multipurpose appliance allows
consumers to listen to music and capture images. This camera enables
users to upload images to their computers, make a montage or greeting
card with special effects - and e-mail to friends. The suggested U.S.
retail price for the complete PhotoMAX MP3 Digital Camera kit is $249.95.
The camera is currently available at select retailers nationwide.
- PDC 2300Z Camera -- The PDC 2300Z is the first two-megapixel digital
camera produced by Polaroid for the consumer market. The most technologically
advanced digital camera in the Polaroid PhotoMAX line, the camera produces
photo-quality images with 2.3 megapixel resolution and a 2.3x optical
zoom lens. With a suggested U.S. retail price of $399, the camera is
- PolaroidDigital.com -- The latest Polaroid Web site provides practical
information and fun features that help consumers facilitate sharing
of digital photographs with friends and family. The site serves as a
comprehensive online resource, where users can send personalized greetings,
post photos to an auction site, and create a personalized online photo
album accessible for selected others. Creating a PolaroidDigital.com
account is free and easy to implement, and most all of the site's services
- Polaroid I-Zone Webster -- This one-of-a-kind portable mini photographic
scanner allows consumers to scan their I-Zone Instant Pocket Camera
photos or other small objects and post them directly to the I-Zone Web
site (www.i-zone.com). Teens can then take advantage of the Web site's
customized areas to store or edit pictures; make collages; play games;
and communicate with their friends. The product also comes with Arcsoft
PhotoImpression 2000 software. The suggested retail price of the Webster
is $49.99. It is available at mass market, photo specialty and select
toy stores in the United States.
- Polaroid I-Zone Digital & Instant Combo Camera -- This product
propels the number-one selling Polaroid I-Zone Instant Pocket Camera
into the digital domain. The combo camera is a 2-in-1 camera that allows
consumers to take instant photo-stickers or high-quality digital photos.
Tech-savvy teens who are hooked on the original I-Zone camera can now
enjoy the flexibility of access to the Web-friendly format of digital
photography. The camera also provides direct access to an online community
at www.i-zone.com and includes Arcsoft PhotoImpression 2000 software
for editing digital photos with more than 30 special effects. The suggested
U.S. retail price is $99.99.
- Studio Polaroid Digital (SPD) 360 -- An all-digital, self-contained,
mini-portrait photographic system, the 1.4 megapixel SPD 360 is the
latest addition to the Studio Polaroid product line. Ideal for portrait,
passport and ID photography, the SPD 360 combines the benefits of digital
technology with instant film. The suggested U.S. list price of the SPD
360 is $1,899