Polaroid Launches New Products

PMA 2001: Polaroid have launched lots of new products at the PMA in Orlando. The ones that may be of interest are the PhotoMAX MP3 Digital Camera, PDC 2300Z (2.1 megapixel), PhotoMAX Digital Picture Frame (5 x 7-inch LCD screen).

Polaroid Launches Four New Products: PDC 640 Modem Camera, SprintScan 120, Polaroid I-Zone Convertible Instant Pocket Camera with Changeable Faceplates and All-New Spectra Instant Camera --

ORLANDO, Fla. and CAMBRIDGE, Mass., Feb. 9 /PRNewswire/ -- Polaroid Corporation (NYSE: PRD - news) will debut four new imaging products at the upcoming 2001 Photo Marketing Association International Annual Convention and Trade Show (PMA), February 11 - 14, at the Orange County Convention Center in Orlando, Fla. The new product lineup includes the PDC 640 Modem Camera, Polaroid I-Zone Convertible Instant Pocket Camera with Changeable Faceplates, SprintScan 120 Medium-Format Digital Film Scanner, as well as a sleek, new compact Spectra Instant Camera.

``Our mission for the coming year is to continue to develop innovative digital, conventional and instant imaging products that can be used at home, work or play,'' said Gary T. DiCamillo, chairman and chief executive officer, Polaroid Corporation. ``At PMA, we will showcase a wide range of new products that speak to our 2001 mission and demonstrate the breadth and versatility of our product offerings and solutions -- for both consumers and business users.'' The following products will make U.S. debuts at PMA:

• PDC 640 Modem Camera -- This new image capture and sharing device enables instant transfer of photos to the Internet without the need for a PC. Ideal for traveling business professionals or consumers on the go, the Polaroid PhotoMAX PDC 640 Modem Camera is a full-featured 640 x 480 resolution digital camera with a built-in 56.6K modem. Availability is expected in April 2001, and the suggested U.S. retail price is $249.99.
• Polaroid I-Zone Convertible Instant Pocket Camera with Changeable Faceplates -- The latest version of the world's best-selling camera* lets teens match their cameras to their moods or outfits using snap-on faceplates in a variety of colors. The camera is available for a suggested U.S. retail price of $29.99. It comes with two sets of faceplates, batteries and a free photo tree for displaying pictures. Additional faceplates will be sold for $2.99. The new I-Zone Convertible Instant Pocket Camera with Changeable Faceplates is expected to be available in stores in March.
• Spectra Instant Camera -- Available in stores by early April, Polaroid's all-new Spectra Instant Camera pairs contemporary styling with innovative compact design. Offering wider angles of viewing and two manually selected focus zones, the sleek, silver, folding camera is portable -- measuring only 5.3-inches wide, 7-inches deep and 2.6-inches high. Ideal for consumer and professional usage, the new Spectra Instant Camera has a suggested U.S. retail price of $89.99 and is compatible with Spectra film.
• SprintScan 120 Medium-Format Digital Film Scanner -- With a true optical resolution of 4000 dpi, the newest addition to the award-winning SprintScan line is the highest resolution medium-format digital film scanner on the market, as well as the first to produce 6 x 6 cm scanned images in under two minutes. Available this month, the SprintScan 120 ships with Polaroid PolaColor Insight Pro Software at a suggested U.S. list price of $2,795.

Other new products featured at PMA include:

• P-500 Digital Photo Printer -- The first truly mobile photo printer allows photographers to print images anywhere, anytime without a computer by inserting a CompactFlash or SmartMedia card (with included adapter) directly into the printer, choosing the desired image and pushing a button for instant full-color prints in 20 seconds. Available in stores nationwide, the suggested U.S. retail price of the P-500 is $249.
  
• PhotoMAX Digital Picture Frame -- The PhotoMAX Digital Picture Frame allows digital photographers to share their images easily and inexpensively with friends and family -- who do not have access to a personal computer. Photographers first send their digital images to the Polaroid Web site (PolaroidDigital.com); it relays them to the frame, which displays the images in full, bright color on a 5 x 7-inch LCD screen. With a suggested U.S. retail price of $249.95, the PhotoMAX Digital Picture Frame is now available in stores nationwide.
• PhotoMAX MP3 Digital Camera -- This multipurpose appliance allows consumers to listen to music and capture images. This camera enables users to upload images to their computers, make a montage or greeting card with special effects - and e-mail to friends. The suggested U.S. retail price for the complete PhotoMAX MP3 Digital Camera kit is $249.95. The camera is currently available at select retailers nationwide.
  
• PDC 2300Z Camera -- The PDC 2300Z is the first two-megapixel digital camera produced by Polaroid for the consumer market. The most technologically advanced digital camera in the Polaroid PhotoMAX line, the camera produces photo-quality images with 2.3 megapixel resolution and a 2.3x optical zoom lens. With a suggested U.S. retail price of $399, the camera is available nationwide.
  
• PolaroidDigital.com -- The latest Polaroid Web site provides practical information and fun features that help consumers facilitate sharing of digital photographs with friends and family. The site serves as a comprehensive online resource, where users can send personalized greetings, post photos to an auction site, and create a personalized online photo album accessible for selected others. Creating a PolaroidDigital.com account is free and easy to implement, and most all of the site's services are free.
  
• Polaroid I-Zone Webster -- This one-of-a-kind portable mini photographic scanner allows consumers to scan their I-Zone Instant Pocket Camera photos or other small objects and post them directly to the I-Zone Web site (www.i-zone.com). Teens can then take advantage of the Web site's customized areas to store or edit pictures; make collages; play games; and communicate with their friends. The product also comes with Arcsoft PhotoImpression 2000 software. The suggested retail price of the Webster is $49.99. It is available at mass market, photo specialty and select toy stores in the United States.
  
• Polaroid I-Zone Digital & Instant Combo Camera -- This product propels the number-one selling Polaroid I-Zone Instant Pocket Camera into the digital domain. The combo camera is a 2-in-1 camera that allows consumers to take instant photo-stickers or high-quality digital photos. Tech-savvy teens who are hooked on the original I-Zone camera can now enjoy the flexibility of access to the Web-friendly format of digital photography. The camera also provides direct access to an online community at www.i-zone.com and includes Arcsoft PhotoImpression 2000 software for editing digital photos with more than 30 special effects. The suggested U.S. retail price is $99.99.
  
• Studio Polaroid Digital (SPD) 360 -- An all-digital, self-contained, mini-portrait photographic system, the 1.4 megapixel SPD 360 is the latest addition to the Studio Polaroid product line. Ideal for portrait, passport and ID photography, the SPD 360 combines the benefits of digital technology with instant film. The suggested U.S. list price of the SPD 360 is $1,899

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