Nikon Coolpix 990 for 65 x 43 foot print
Nov 2, 2000 at 04:00 GMT
Nikon really outdid themselves this time, they've printed a professionally taken Coolpix 990 image (of a Tyrannosaurus Rex from Universal Studio's Jurassic Park), interpolated it using Altamira Genuine Fractals, printed it at 64 x 43 feet and have hung it in New York's Time Square (1650 Broadway at 50th Street). Nikon believe this to be the "World's Largest Single Image Taken With a Digital Camera".
Nikon Press Release:
What's Green, Scaly and Living Large in New York City?
Nikon Coolpix 990 Digital Camera Used to Create the
World's Largest Single Digital Image*
MELVILLE, N.Y., Nov. 2 -- If you're visiting Times Square during the Thanksgiving holiday season, be sure to look up when you reach 1650 Broadway at 50th Street. You can't miss the spine-tingling spectacle of a man-eating, 65-foot Tyrannosaurus Rex from Universal Studio's Jurassic Park wearing a ferocious grin and towering over crowds of tourists.
But the life-size creature is not just another pretty face plastered on a billboard. Nikon Inc., the leader in digital imaging technology, has created what it believes to be the "World's Largest Single Image Taken With a Digital Camera." Nikon announced the unveiling of the multi-megapixel dinosaur image today at a press briefing held at the Crowne Plaza Hotel in New York City.
"We wanted to challenge the performance of the Coolpix 990 and its technologies," said Bill Giordano, National Marketing Manager for consumer digital products at Nikon. "If we were able to create a 65-foot T-Rex, imagine what your 8x10's will look like at home."
Transforming a 3-foot studio model into a 65-foot creature in a realistic setting did require some creative thinking on the part of Nikon and award-winning photographer, Joe McNally. McNally directed the creation of a complete jungle setting, built to scale by set designers Tribal Scenery, at a private studio near the Universal lot in Los Angeles. Steven Spielberg's Dreamworks Productions and Amblin Entertainment provided a personal make-up artist for the dinosaur. Using Nikon's Coolpix 990 digital camera and high speed Lexar Compact Flash(TM), McNally took a series of shots, downloading the images to a computer as he went along, to check the composition, dramatic effect and lighting.
"We had about five people standing around the computer screen, scrutinizing the dinosaur for color, sharpness and detail. And I'm talking about people who take their images very seriously," said McNally. "The Coolpix 990 went through one of the most rigorous performance tests of its career, and it passed with flying colors."
Once McNally, Nikon and Amblin were satisfied with the results, Altamira, Nikon's partner in the project, and the inventors of the proprietary "Genuine Fractals" technology, set to work scaling up the image to its final 65-foot by 43-foot dimension.
"We've all seen digital images where the bigger you go, the fuzzier the image gets," said Bob Goldstein, President of Altamira.. "Not so with this image. When you compare the quality of the final 65-foot version to the original digital file, there's virtually no difference. Nikon's great image quality combined with Altamira's powerful scaling software created this spectacular image"
Nikon and Altamira chose New York-based Ivyhill to print the dinosaur image on a vinyl mesh weighing 350 pounds. The life-size, single image of the dinosaur is pieced together in five panels, and will take seven installers eight hours to hang.
Nikon's award-winning Coolpix 990 3.34 megapixel digital camera features a 3X Zoom-Nikkor lens, 256 element Matrix metering, white balance, Multi-Area autofocus, and automatic, shutter priority, aperture priority and manual exposure modes.
Nikon's "World's Largest Single Digital Image" will be hanging in Times Square throughout the month of November. For more information, please contact Liz McDonnell at Earle Palmer Brown at 203-705-9259.