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We covered this story a week or so ago, but Nikon pulled the associated page so we had to pull the story. Under pressure to shift 950's before the 990's reach the market Nikon is offering a $100 rebate to their US customers on cameras bought between April 1st 2000 and June 30th 2000.
Here's the press release:
MELVILLE, N.Y., April 1 /PRNewswire/ -- What better way to celebrate the spring season than a $100 rebate from Nikon? Beginning April 1, Nikon will offer $100 rebate on its 2.11 megapixel, 3x optical zoom Coolpix 950. Currently priced at $899 MSRP, consumers can now save an additional $100 on this award-winning consumer digital camera.
To qualify for Nikon's outstanding rebate, buyers must simply obtain an application provided by authorized Nikon dealers nationwide or download it from Nikon's website at www.nikonusa.com. Once completed, mail in the application with proof of purchase. Customers will then receive a rebate check from Nikon Inc. in the amount of $100. The rebate program starts April 1 and extends through June 30. All rebate applications must be postmarked to Nikon no later than July 15, 2000.
``The Coolpix 950 has been rated #1 by a leading product testing organization and has won numerous highly prestigious industry awards,'' states Joe Carfora, general manager of national account sales for Nikon digital products. ``We are offering a rebate on the Coolpix 950 just in time for vacationers, Mother's Day, Father's Day, and high school and college graduates. A rebate is a great way to get the word out that this is the camera to buy right now.''
The award-winning Coolpix 950 camera was the first digital camera to break the two-megapixel resolution standard to create vastly superior images, while taking digital enlargements to the 11`` x 14'' realm. It is faster, more responsive, more technologically innovative, simpler to use and even smaller than its predecessors. Images captured by its 3x Nikkor zoom lens on the 2.11 megapixel, 1/2 inch CCD can be saved in an uncompressed TIFF format plus three JPEG compression modes. It also offers two-second boot-up, and Nikon's exclusive Matrix metering system and precision focus.
For more information on the Coolpix 950, contact Nikon Inc., 1300 Walt Whitman Road, Melville, NY 11747, or phone 800-NIKON-US. Visit the Nikon website at http://www.nikonusa.com.