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Ofoto take on 35mm and APS digitizing!

By dpreview staff on Feb 7, 2000 at 04:00 GMT

This very interesting press release from one of our sponsors, they'll soon be providing free film developing, digitizing and storage on their website along with the ability to take pure digital prints from that.

OFOTO ANNOUNCES FREE FILM DEVELOPING MAKING ONLINE PHOTOGRAPHY ACCESSIBLE TO EVERYONE

New Service Gives Everyone the Freedom to Preview Their Photos Online and Order Only the Photos They Want

BERKELEY, Calif. – January 31, 2000 – Ofoto, Inc. (www.ofoto.com), the Internet photo company, announced today a new service that enables photographers using 35mm and APS film to receive free film developing, digitization, and storage through Ofoto.com. With this service Ofoto will deliver the same convenience and ease of digital photography to all people
even if they prefer film photography. Ofoto also announced today an agreement with Excite@Home. (please see Ofoto Delivers Online Photo Finishing in an Alliance with Excite@Home)

“Our research indicates that 75% of the online photo finishing market is for film captured images,” said James Joaquin, president and CEO, Ofoto. “Extending our high-quality photo service to this huge market, as well as introducing them to the benefits of online photography, is essential to lead this category.”

"With this announcement, Ofoto is quickly solidifying its position as a market leader in the online photo finishing industry," said Lia Schubert, Internet imaging analyst, Infotrends Research Group. "Ofoto is making all the right moves - expanding its service to embrace both digital and film customers and being the first company in the space to partner with a major portal."

People with Internet access can request a free film processing kit from the Ofoto Web site (www.ofoto.com). The kit includes postage paid envelopes for 35mm and APS film or single-use cameras to be conveniently mailed back to Ofoto - at no cost to customers. Ofoto scans the negatives, stores the digital pictures online, and returns the negatives in protective sleeves. Once negatives are scanned, customers receive an email with a link to a password-protected album where they can view their photos online. The entire process is free and no purchase is necessary.

With Ofoto, film camera users can share online photos with friends and family and everyone can order high quality 4x6, 5x7 and 8x10 photos, as well as a variety of high quality frames. The negatives are scanned at a 1200 x 1800 dpi resolution. Ofoto’s own state-of-the-art photo finishing lab combined with its proprietary imaging enhancing software and printing on
high quality Kodak paper, guarantees impressive results.

All new Ofoto members, whether digital or film customers, can also take advantage of Ofoto’s 100 free photos promotion. Free photos can be used throughout the entire year and includes free shipping for the first order.

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