Sony is unveiling its third in a series of 30x zoom compacts, the Cyber-shot DSC-HX80. It offers a built-in pop-up EVF like the HX90, and uses an 18.2MP Exmor R CMOS sensor with Bionz X processor capable of 1080p HD video. Its zoom lens covers an equivalent 24-720mm range and is equipped with Optical SteadyShot stabilization. Size-wise, it's just a tad bit smaller than the RX100 series, making it shirt pocketable. Wi-Fi and NFC are included, and the 921k-dot 3" LCD flips upward for easier self portraits.

The Sony Cyber-shot DSC-HX80 will ship in April for $350.


Press release:

Sony Announces New HX80 Compact Camera with 30x Zoom and Electronic Viewfinder 

New Model is World’s Smallest Camera with 30x Optical Zoom Lens1

SAN DIEGO, Mar. 7, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the newest addition to their compact zoom camera lineup, the DSC-HX80 model.

The new camera features a variety of advanced imaging capabilities including 30x optical zoom, a high-resolution 18.2 MP2 Exmor R CMOS Sensor and a retractable OLED Tru-Finder in a class-leading compact body.  Along with the DSC-HX90V model, the HX80 camera becomes the only compact high-zoom camera with a retractable electronic viewfinder, making it an extremely appealing and flexible solution for travel and family photography and video shooting. 

The HX80 also features a high-resolution, 921k dot LCD screen that tilts a full 180 degrees for comfortable arms-length portraits or “selfies” and is Wi-Fi / NFC compatible.  

Key features for the new model are included below: 

Compact Hi-Zoom HX80 Camera w/ Built-in Retractable EVF
Available in April for about $350 

  • Premium 30x ZEISS Vario-Sonnar T* optical zoom lens with 60x “Clear Image” digital zoom capability
  • Built-in pop-up OLED Tru-Finder EVF w/ high contrast and vivid colors
  • 18.2 MP Exmor R CMOS sensor and BIONZ X processor ensure the finest capture details for still images and Full HD videos in all lighting conditions
  • Optical SteadyShot with 5-axis image stabilization minimizes effects of camera shake
  • 921k dot, 3.0 type LCD screen that tilts a full 180 degrees 
  • Full HD movie shooting capabilities including high-speed XAVC S format at 50 Mbps 
  • Built-in 'pop up' flash for low-light shooting support
  • Compatible with Wi-Fi / NFC for seamless wireless transfer of content and with select Sony PlayMemories™ Camera apps 

1 Among compact digital cameras with a built-in viewfinder and 30x or greater optical zoom lens, as of April 13, 2015

2 Effective Megapixels

Sony Cyber-shot DSC-HX80 specifications

Price
MSRP$350
Body type
Body typeUltracompact
Sensor
Max resolution4896 x 3672
Image ratio w:h1:1, 4:3, 3:2, 16:9
Effective pixels18 megapixels
Sensor photo detectors21 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeBSI-CMOS
ProcessorBionz X
Color spacesRGB
Color filter arrayPrimary c0lor filter
Image
ISOAuto, 80-3200, expands to 12800 in Multi-Frame NR mode
Boosted ISO (maximum)12800
White balance presets9
Custom white balanceYes
Image stabilizationOptical
Image stabilization notes5-axis (hybrid)
Uncompressed formatNo
JPEG quality levelsFine, standard
File format
  • JPEG (Exif v2.3, DCF v2.0)
Optics & Focus
Focal length (equiv.)24–720 mm
Optical zoom30×
Maximum apertureF3.5–6.4
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Selective single-point
  • Tracking
  • Single
  • Continuous
  • Face Detection
  • Live View
Autofocus assist lampYes
Digital zoomYes (2x)
Manual focusYes
Normal focus range5 cm (1.97)
Macro focus range5 cm (1.97)
Screen / viewfinder
Articulated LCDTilting
Screen size3
Screen dots921,600
Touch screenNo
Screen typeTFT LCD
Live viewYes
Viewfinder typeElectronic
Viewfinder coverage100%
Photography features
Minimum shutter speed30 sec
Maximum shutter speed1/2000 sec
Exposure modes
  • iAuto
  • Program
  • Shutter priority
  • Aperture priority
  • Manual
Scene modes
  • Portrait
  • Advanced Sports Shooting
  • Landscape
  • Sunset
  • Night Scene
  • Handheld Twilight
  • Night Portrait
  • Anti Motion Blur
  • Pet Mode
  • Gourmet
  • Beach
  • Snow
  • Fireworks
  • Soft Skin
  • High Sensitivity
Built-in flashYes
Flash range5.40 m (with Auto ISO)
External flashNo
Flash modesAuto, on, slow sync, off, rear sync
Drive modes
  • Single shot
  • Continuous
  • Single bracketing
  • Continuous bracketing
  • DRO bracketing
  • Self-timer
Continuous drive10.0 fps
Self-timerYes
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±3 (at 1/3 EV steps)
AE Bracketing (3 frames at 1/3 EV steps)
Videography features
Resolutions1920 x 1080 (60p, 60i, 30p, 24p), 1280 x 720 (30p)
FormatMPEG-4, AVCHD, XAVC S
MicrophoneStereo
SpeakerMono
Storage
Storage typesMemory Stick PRO Duo/Pro-HG Duo; SD/SDHC/SDXC
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMIYes (micro-HDMI)
Microphone portNo
Headphone portNo
WirelessBuilt-In
Wireless notes802.11b/g/n with NFC
Remote controlYes (via smartphone)
Physical
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionNP-BX1 lithium-ion battery & USB charger
Battery Life (CIPA)390
Weight (inc. batteries)245 g (0.54 lb / 8.64 oz)
Dimensions102 x 58 x 36 mm (4.02 x 2.28 x 1.42)
Other features
Orientation sensorYes
GPSNone