Also announced today was Fujifilm's successor to its S5700 compact superzoom. Packing a 10x zoom and 8 megapixels, the S5800 also boasts ISO1600 capability and a 1cm Super Macro mode. Budding film-makers are well catered for with 640x480, 30fps movie capture featuring Electronic image stabilization and smooth 60fps LCD monitor and EVF. The S5800 will be available in Europe and Asia only from September 2007.

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Press Release:

Portability, affordability and unrivalled quality: introducing the new Fujifilm FinePix S5800

Fujifilm adds the FinePix S5800 to its award-winning range of entry-level SLR-like Bridge cameras

Fujifilm today announces the 8 megapixel FinePix S5800, a super-compact ‘bridge’ camera that offers anyone who wants a compact, lightweight camera the versatility of SLR-like operation and huge 10x optical zoom. The camera features a host of unique Fujifilm technologies such as Intelligent Flash, Fujinon optics, movie recording with sound, ISO 1600 light sensitivity and Anti-blur technology, for pin-sharp shots even when shooting moving subjects. The FinePix S5800 is great for families who want affordability and simplicity of operation but don’t want to compromise on the scope of images they can take. It’s also perfect for holiday-makers, especially backpackers with the limited space they have for kit, who will benefit from its tiny, lightweight but robust proportions and the huge zoom range, from wide-angle to telephoto.

The FinePix S5800 has been designed with portability and ease of use in mind, which extends far beyond its diminutive size. The camera can be operated easily with one hand, thanks to a simple, well-placed button layout and ‘rocker’ zoom for fuss-free, smooth operation of its 10x optical zoom lens. A mode dial provides easy access to all of the most popular features, such as preset scene options and movie recording, whilst Fujifilm’s redesigned, intuitive Graphical User Interface (GUI) menu system makes the camera controls easier than ever to access and use. The FinePix S5800 is truly a take-anywhere camera that will record all the most important memories; from student gap-year, to graduation, weddings, family holidays and school sports days. The camera’s fixed lens housing also ensures super-fast start-up time of just 1.1 seconds, ensuring even unexpected action can be captured easily and quickly. Not only is the lens capable of picking out detail in the distance with its 10x optical zoom, it also features a Super Macro mode. With this mode selected the FinePix S5800 is able to focus on objects down to just 1cm so that everything from close-ups of flora and fauna to wide, sweeping landscapes are within its reach.

Other benefits of the new FinePix S5800 include:

• ISO 1600 light sensitivity for flash-free shooting, even in low light, which means photos will look much more natural with balanced background and foreground exposure. On-board flash can sometimes leave the foreground looking over-exposed, whilst losing the background altogether thanks to the limited range and the harsh effect of direct flash
• Unique Fujifilm lighting systems such as Intelligent Flash, which assesses the scene and sets power output accordingly, and Natural Light plus Flash, which takes one shot with, and one without flash and pops both up side-by-side for easy comparison (for those times when you do want to shed a little more light on your photo)
• Continuous shooting, which keeps shooting until the shutter button is released, then retains either the first or final three frames, for action sequence photography
• Dual compatibility for xD-Picture Card™ and Secure Digital memory card formats
• Integrated lens so users never have to invest in more lenses or worry about dust on the sensor (a common problem with SLR cameras and detachable lenses). Plus a huge 10x zoom range, with 1cm Super Macro shooting capability, so that everything from close-ups of loved ones to landscapes of honeymoon beaches is in range, and pin-sharp thanks to the unrivalled quality of Fujinon, Fujifilm’s renowned lens division, optics
• Fujifilm’s unique Anti-blur technology, which assesses the scene and optimises the ISO sensitivity setting so that the camera can use a fast shutter speed, even in limited light, freezing even fast-moving action without blur
• Movie recording, with sound, for those times when a still image isn’t enough. Electronic Image Stabilisation ensures handheld movies do not suffer from blur caused by camera shake
• Bright 2.5-inch, 230,000-pixel screen with 60fps refresh rate and Wide View filter for easy framing, reviewing and sharing of images, even in bright sunlight
• 12 scene position modes
• Powered by 4 AA batteries
• 26MB internal memory

Fujifilm Finepix S5800 specifications