Rollei has announced a super zoom in the shape of the 10x zoom, four megapixel dk4010. Despite going for a long zoom, popular with many manufacturers, it has a fairly small, by today's standards, 1.5-inch screen on the back. It also offers a 640 x 480-pixel movie mode, a burst rate of 3.3 fps and storage media is SD/MMC. The dk4010 can also accept wideangle and teleconverter lenses. It is available now priced €399 (approx. $524).

Press Release:

Rollei Is Zooming In

Rollei launches 4-megapixel super zoom camera Rollei dk4010 with 10x zoom lens

The new 4-megapixel digital camera by Rollei is sure to capture even very remote subjects in full detail: A 10x zoom lens and a 6x digital zoom let you zoom in on your subjects even over long distances. Other outstanding features are unlimited continuous shooting, a movie mode and the availability of filters and wide-angle or teleconverters to increase the flexibility of the Rollei dk4010 even further. It is available now.

The new Rollei digital camera comes in a stylish silver-black body that underlines its professional leanings. But the features are equally attractive: A 10x zoom lens covers focal lengths from 5.7 to 57 mm, equivalent to 37-370 mm in 35mm photography. With f/2.8-3.1, its speed is remarkably high and optimally suited for the wide zooming range. A high-speed autofocus system guarantees consistently sharp pictures. Another remarkable feature is unlimited continuous shooting: The camera is capable of unlimited bursts of up to 3.3 frames per second with maximum resolution.

The 1.5-inch TFT LCD monitor gives a clear and brilliant preview of your subjects. The additional electronic viewfinder has a resolution of approx. 300,000 pixels, which results in a more homogeneous color image and richer detail than in conventional LCD viewfinders, even in critical lighting conditions. Moreover, there is no time lag even during rapid panning or subject motion.

Whoever wishes to leave all the "work" to the camera may choose one of four programmed AE modes: Portrait, Sports/Action, Night and Night Portrait. Enterprising photographers, on the other hand, will find ample manual control. In addition to automatic white balance, the Rollei dk4010 offers presets for bright sunlight, neon light, cloudy sky, tungsten plus Manual. The built-in flash has an Auto mode (including red-eye reduction) as well fill-in, likewise with red-eye reduction. In addition, the camera features both shutter-speed priority and aperture priority (ten EV steps each).

If you wish to capture unforgettable events in the form of brief video clips, simply switch to the movie mode of the Rollei dk4010. The camera records video clips complete with sound with either 640x480 or 320x240 pixels and 15 or 30 frames per second, respectively, depending on whether your first priority is quality or memory space. Both stills and video clips can be recorded on SD or MultiMedia card. Alternatively, they can be transferred directly to a computer or TV set via the USB or video port.

An adapter ring allows commercial filters or wide-angle and teleconverters to be attached to the lens tube for even greater creative freedom.

Rollei dk4010 specifications