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PMA 2004: Olympus today announced two new entry level zoom digital cameras, the three megapixel, three times optical D-540 Zoom (C-310 Zoom in Europe) and the four megapixel, three times optical D-580 Zoom (C-460 Zoom in Europe). With a US street price of $199 and $299 respectively these two cameras are aimed first time buyers and the budget conscious. That's two new Olympus digital cameras down, five to go! Model names around the world
Press Release (Olympus UK): The C-310 ZOOM from Olympus
Great Looks, Great Value and Outstanding Performance
The new C-310 ZOOM from Olympus is esasy to use and makes discovering digital photography a real joy. The compact model weighs only 150g without batteries. It boasts 3.2 megapixel resolution and 3x optical zoom lens (equivalent 38 – 114mm on 35mm camera). What’s more, even experienced photographers can enjoy features such as the movie recording function and Super Macro Mode for close-up shots. The C-310 ZOOM is available from March 2004, RRP £149.99 (inc VAT). For stockist information call freephone 0800 072 0070 or visit www.olympus.co.uk. The C-310 ZOOM incorporates a host of features that make picture taking easy and fast. Users can choose from five special scene programmes for shooting in a wide variety of locations and conditions. The programmes are Portrait, Self Portrait, Night Scene, Landscape and Landscape with Portrait. When users want to record the tiniest of details, they can switch to Super Macro Mode. This allows them to shoot from as close as 2cm which is ideal for recording small wildlife. The model supports the PictBridge standard so users do not even need a PC to print their images. By connecting directly to a PictBridge-compatible printer such as the CAMEDIA P-10, users will enjoy impressively true-to-life prints. The model comes with the CAMEDIA Master 4.2 software for easy editing and managing of files.
Press Release (Olympus UK): The Olympus C-460 ZOOM
Sharper images at an amazing price Olympus announces the launch of the C-460 ZOOM digital camera as an exclusive at Dixons. The 4 megapixel model offers a 3x optical zoom and an optimised image processing system for stunning results. Not only does this process images more quickly but prints will also boast sharper contrast and colour. The easy-to-use, compact model incorporates a host of impressive features such as Super Macro mode for shooting from as close as 7cm away. Available exclusively from Dixons from March 2004, RRP £249.99 (inc VAT). The C-460 ZOOM boasts five different scene programmes enabling you to master any photographic situation. These include Landscape for sweeping mountain ranges and Night Scene for those late, romantic strolls. Even the tiniest of details can be recorded thanks to the Super Macro mode which allows you to shoot from as close as 7cm away. The model also features a moving image mode with sound, ideal for capturing sporting moments with commentary or your child’s first steps and words. Your still images can be downloaded without the use of a PC as the C-460 ZOOM supports the PictBridge standard. Just connect the camera to a PictBridge compatible printer, such as the P-10, to produce prints of the highest quality. The C-460 ZOOM is also compatible with the Olympus Software Development Kit (SDK). This lets you control all the camera’s functions from a computer, such as zoom, exposure and shutter release. The C-460 ZOOM – main features
Olympus D-540 / D-580 Zoom (C-310 / C-460 Zoom) specifications
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