Olympus UK has today confirmed that the body only list price of the E-1 digital SLR (including 17.5% VAT) will be £1699.99. This means that at least initially the E-1 will be approximately £200 more than a Nikon D100 and £450 more than a Canon EOS-10D. Assuming the E-1's street price drops once the immediate rush is over we could see it matching the D100 at £1499 (inc. VAT). In my opinion this price is simply too high for a new SLR system. We still don't have official pricing for lenses or accessories.

UK Pricing (list)

• Olympus E-1 D-SLR Body £1699.99 (inc. VAT)
      - approx. £1446 (exc. VAT) = approx. $2300

US Pricing (list) *

• Olympus E-1 D-SLR Body $2199
• 14 - 54 mm F2.8 - F3.5 lens $599
• 50 - 200 mm F2.8 - F3.5 lens $1199
• 50 mm F2.0 lens $599
• 300 mm F2.8 lens $7999
• TC14 14x Teleconverter $549
• FL-50 Flash $499
• Power Battery Holder Set $549

* Excluding taxes

EU Pricing

• Olympus E-1 D-SLR Body € 2000 (exc. VAT)

For reference UK street prices as of 7/July/2003

• Sigma SD9 Body £999 (inc. VAT)
• Canon EOS-10D Body £1249 (inc. VAT)
• Fujifilm S2 Pro Body £1299 (inc. VAT)
• Nikon D100 Body £1499 (inc. VAT)