CeBIT 2003, 0530 GMT: Fujifilm has today announced the new FinePix A310 Zoom, the second camera to be based on Fujifilm's fourth generation SuperCCD HR (High Resolution) sensor. The A310 has a three million pixel sensor which produces a six million pixel image. The A310 also supports high sensitivity (up to ISO 800 at 1280 x 960; ISO 400 otherwise), stores images on xD-Picture card (16 MB supplied) and is powered by two AA type batteries. The optional PictureCradle docking station provides USB and video out as well as charging AA NiMH batteries in the camera.

Press Release (Fujifilm UK):

Fujifilm FinePix A310 Zoom : serious image enhancement (in more ways than one)

Fujifilm announces the FinePix A310 Zoom with 4th Generation Super CCD HR technology

12 March 2003: Fujifilm today announced the arrival of the FinePix A310 Zoom, a compact and stylish 'point-and-shoot' digital camera, boasting high image quality that belies its size.

The FinePix A310 Zoom is the ideal 'take anywhere' camera. It's sleek, elegant and handles brilliantly, but don't be deceived. This lightweight camera boasts heavyweight imaging capacity.

Successor to the popular FinePix A303 Zoom, the FinePix A310 Zoom is part of Fujifilm's latest line-up of digital cameras using the company's 4th Generation Super CCD HR technology to achieve sharper, higher quality pictures. The FinePix A310 Zoom uses 3.1 million effective pixels to produce an ultra-smooth 6 million recorded pixels.

With low power consumption, the benefits offered by the xD-Picture Card™ system, and an attractive two-tone metal style finish, the FinePix A310 Zoom offers a seductive combination of stylish image and technical ability.

Using these latest imaging innovations, the FinePix A310 Zoom is capable of capturing clear, colourful, noise-free images across a wide range of conditions. Whether shooting indoors or outdoors, the FinePix A310 Zoom will generate sharp pictures from which you can produce larger prints.

The FinePix A310 Zoom has a high-quality 1.5" TFT LCD preview screen and optical viewfinder. The camera is capable of recording movies and can also be used as a handy webcam, ideal for Internet enthusiasts.

Through the use of an optional PictureCradle™, the FinePix A310 Zoom enables the user to download images and charge batteries in one simple procedure - so there's no messing around with multiple cables each time the user gets home.

FinePix A310 Zoom features at a glance:

• 4th Generation Super CCD HR sensor with 3.1 million effective pixels (delivering 6 million recorded pixels)
• Fujinon 3x optical zoom lens equivalent to 35-114mm on a 35mm camera
• xD-Picture Card™ providing large storage capacity and low power consumption (256MB card now available)
• Movie recording capabilities up to 10 frames per second (fps). Records movies up to 98 seconds (320 x 240 pixels) and up to 5.6 minutes (160 x 120 pixels) with a 16MB xD-Picture Card™ (included)
• Fast operation and easy to use, just 'point and shoot' for lifelike images

Adrian Clarke, Fujifilm's Director of Consumer Products, commented, "Using Fourth Generation Super CCD technology, Fujifilm has created a range of cameras that contain much more than initially meets the eye.

"The FinePix A310 Zoom is a brilliant 'out and about' camera, which looks great, is easy to use and guarantees impressive pictures in a range of conditions. Don't be fooled by its diminutive appearance, this camera punches well above its weight."

Long lasting battery life

The FinePix A310 Zoom has been specifically developed to reduce power consumption. The 2 x AA alkaline batteries supplied with the camera deliver an impressive 250 shots under normal conditions (with the LCD monitor switched off). Ni-MH rechargeable batteries are also available as part of the accessories range for even better battery economy.

Ease of use

The programmed auto exposure and flash capabilities mean great results in many shooting conditions. The 3x zoom lens further enhances the creative possibilities, yet this camera maintains point-and-shoot simplicity.

Super CCD HR technology

Fujifilm's 4th Generation Super CCD High Resolution sensors can be housed in even smaller digital cameras, offering all the benefits of 3rd Generation Super CCD in a package two thirds the size. The benefits include:

• Ultra-high resolution images
• Faster shutter speeds for action shots
• Low noise photography
• Low light photography

Straight from the box

The FinePix A310 Zoom is supplied with everything needed to start shooting straight from the box. A full range of accessories including two AA alkaline batteries, 16MB xD-Picture Card™, hand strap, software CD-ROM, video cable and USB cable are bundled with the camera. The supplied software CD includes USB drivers, Fujifilm's FinePix Viewer 4.0 for image browsing, and ImageMixer VCD for creating multimedia albums.

Pricing and availability

The FinePix A310 Zoom will be available in late Spring 2003, initially from Dixons, PC World and Currys stores, at a price that will be finalised closer to the retail launch.

Fujifilm FinePix A310 Zoom Specifications