Nikon US has announced a lower MSRP prices of $299.95 for the Coolpix 2500 and $999.95 for the Coolpix 5000. This move is no doubt linked to the recent announcement of the Coolpix 2000, 4500 and 5700 and makes the 2500 and 5000 even more competitive.

Press release:

Nikon Announces New Lower Pricing on Award-Winning Coolpix 2500 And Coolpix 5000 Digital Cameras

MELVILLE, N.Y., June 28 /PRNewswire/ -- Nikon(R), the world leader in photography, today announced a new lower price for two of its award-winning Coolpix(R) digital cameras, the Coolpix 2500 and Coolpix 5000. Effective immediately, the MSRP of the Coolpix 2500 MSRP is $299.95 and the MSRP of the Coolpix 5000 is now $999.95.

The Nikon Coolpix 2500 is a stylish pocket-sized 2.0 effective megapixel digital camera featuring a 3x Optical Zoom-Nikkor lens and unique inner-swivel lens design. This inner-swivel lens makes shooting from various angles easy and fun, while providing protection for the lens when not in use. The slim and stylishly compact design features Nikon's built-in One-Touch Upload(TM) button to easily transfer images to the computer or web, making the Coolpix 2500 a perfectly portable, affordable high-quality digital camera.

The Nikon Coolpix 5000 features a 5.0 effective Megapixel CCD, 3x Optical Zoom-Nikkor lens and a top shutter speed of 1/4,000 second and shooting speed of up to three frames per second at full resolution. The camera packs a 1.8-inch LCD monitor that swivels in virtually any direction, a Macro shooting mode to capture images as close as 3/4 inch and a Movie mode that shoots up to 60 seconds of video with audio, into a compact magnesium alloy body weighing a mere 12.6 ounces. The high-speed Coolpix 5000 is designed for the serious photographer looking for truly spectacular images and is a perfect complement to any photographer's existing digital or film SLR camera for those times when smaller is better.