Henry M. Hertz: photographer who need 36 or more MP for their JOB have a MF camera.
i don´t understand how some self called "experts" here say they need this camera for their job and that they have waited so long for it.
if they would really WORK in photography and need this high MP count they have bought a MF camera already.
so i think most who says they need this camera for studio or landscape work are just amateurs who pretend to be pros. or they are really BAD pros who can not afford the right tools for their job.
Haters gonna hate. Medium format is perfect for pros who shoot studio or controlled light situations, but cannot be used in low-light. If a small business photographer wants to be versatile, but can't afford $10,000-$50,000 for a MF kit, this is ideal. I find this camera very attractive for weddings, concert photography, high school sports, landscapes, natural light portraits, and numerous other applications. I've been doing all of those things with a pair of D700s and the "trio" of pro zooms, and have done them pretty well for a side business. I would love to upgrade to this camera for the (probable) better IQ, HD video, and other obvious advances. Don't hate on the little guys, please - not everyone has a giant studio with assistants, $100,000 of gear, and a series of instructional books and videos to pay for their life.
If someone is shooting this camera and DOESN'T want huge 36MP images, I suggest decreasing the resolution to half of that and enjoy the high IQ.