As a professional photographer using a lot of high end equipment I was totally smitten by this camera. It's first point and shoot of this category that can be handled by humans with hands larger than that of an average newt. It's quality is outstanding. A bit of advice would be to buy a float strap (it sinks like a rock) and an extra set of batteries and recharger as battery life is only OK.
plevyadophy: Hmm, my thoughts on the matter.
I like and admire fine things, and fine materials.
If I was very rich I would have no problem in purchasing a camera made of the materials this Lunar-cy camera is made of; in fact, other than the ugly hand grip, I quite like what Hassy have tried to do here (with regard to the build quality and materials).
However, there is a problem.
A luxury bag made of fine materials has a purpose other than luxury itself; it needs to be able to store/transport things, and hopefully do so very well.
A finely engineered sports car has performance as an additional, and very important, feature.
Then we come to the Hasselblad Lunar-cy. Here you have a finely crafted product that has nothing going for it other than being finely crafted. It's additional function should be superlative performance but it performs no better than the cheap Sony camera upon which its innards are based. Something is seriously wrong here Hasselblad!!!
A-I feel the same way, wholeheartedly. It seems to be a trend. Automobile manufactures do it to themselves too. I followed and odd and large BMW to get a good look at. When I asked the owner what it was, he proudly told me it was an X6, an SUV based on the 6 series. "Nice, isn't it"?, he said. "No, not really", was my reply. The 6 series was a beautiful sleek coupe, this is a monstrosity. I suppose if Dr. Frankenstein's monster were alive and well looking to be hip, he'd drive one.
I think we are having too much fun making flippant remarks about this camera. It's always been great sport to deride the conspicuous consumption or the gaudy excesses of the wealthy. And think about the people at Hasselbald that read this; pity the college intern who suggested this to them in the first place! Seriously, the catering to the otherwise bored-with-their-money crowd does somehow diminish and even impoverish a brand's reputation. This is not to say that we shouldn't appreciate real photo engineering excess. What comes to mind is the the Leica APO-Telyt-R 1600 mm f/5.6 for a mere two million dollars or even the somewhat plebeian Canon EF 200-400mm f/4L IS USM Extender 1.4x for a paltry $12,000.However, riding one's own coattails to get a little more market share by lending a name with true cachet is just silly.
You're a marketing genius (and not bad with your writing skills either)! I want to be first in line for those shoes as my red Leica flip-flops are falling apart. Are those chips (crisps in the UK) plain or caviar flavored? This one got me really laughing. Oh, oh, my BLADder is full! Have to run.
It's more fun when you make it a game or a contest. Here's what I mean. Be the first to spot a one in the wild or start a gallery of sightings, like birders do.I would go "hunting" for Lunar's first say in one of the malls in Dubai, Concours d'Elegance (auto auction, Pebble Beach,CA) or even the Hamptons (US). Good luck!
Kozak Imre Oliver: Who is the target market for this camera?
People you hope you never meet.
In the great tradition of lazy journalist, I'm going to first re-post something I wrote almost a year ago when I first heard about this monstrosity:
I like it! Where can I go to see one outside of captivity? Palm Springs, Boynton Beach? It's like a Rolex watch with Timex innards. Maybe now Saab can save itself by putting it's badge on a Subaru or GMC. Wait a minute, someone is eyeing my gold Leica with Alligator trim. How do you pronounce Maybach anyway? I have a a lot of questions.
There's also a Ferrari Red edition of an H4D40 - no I'm not making this up, I'm not that creative!http://www.hasselblad.com/ferrari-edition.aspx
Clint009: Wooden handle? Wow! It will float. :)
Probably. Most s**t floats.
I would rather be writing to two physically separate storage media devices at once. Belt AND suspenders are my modus tutis. What would be even better in addition would be some good card monitoring software built into any camera or card reader; a sort of disk utility that would run on regular basis to assess the "health" status of the storage medium. Knowing that a card may be going "South" BEFORE it joins the dark side would be handy. While it's always advisable to travel with a spare tire (sorry blokes, Tyre) and/or a parachute, gauges and warning lights are a good thing to have too.
viking79: And that is pronounced Jiff-ty and not Gifty... ;)
Oh thanks for setting me straight on that one. Is it yay-peg or gay-peg? Although, I think half the world pronounces it Nee-kon. How does one pronounce Corolla in Japanese?
Geez! Take it easy or switch to decaffeinated guys! It's obviously just a concept. I'd give her a "B" on the idea and an A+ on the choice of music - DBQ is timeless.
Mark 100: Graphics Interchange Format is abbreviated to GIF, which is also an acronym.The purpose of abbreviations and acronyms is, inter alia, to promote efficiency in referring to concepts, but the general rule is that the sound of the letters in said abbreviation goes back to the words compiling the concept.
As much as the world is grateful for the GIF file, it is not Wilhite's (pronounced Jones) place to redefine pronunciation. His Jif-pronunciation messes with the efficiency of the acronym.
Exactly. I've run into this sort of thing before with engineers and how they pronounce their inventions. It makes me grin inside and wonder if it's an intentional cheekiness towards their English major classmates?
Some very mean spirited people here. I love to hear about the otherwise unsung creators of technology - they are my heroes. The soft sounding G in an acronym or abbreviation is a stretch however; no one says, " Jrafics". It would be hoot if we we just found out we are supposed to be pronouncing it, "yay-peg" or "gay-peg"! There are a lot of tiffs on this site. Where's my OED?
Just so long as we never see the Leica name/logo emblazoned on a smart phone, I'm still OK. If that ever happens I'll most likely go barracuda fishing with my old M lens caps.
Makes me wonder what if; Kodak who used to employ the best, brightest and most innovative talent in the world (physicist, chemical engineers, etc.) had been able to shift their focus from conventional silver based imaging to this, what they would have come up with. Corporate hubris and arrogance took them to where they are today. The next sensor breakthrough will most likely be a type of technology that is yet to be discovered - perhaps nanobots doing some sort of atomic level assembly. Who knows. Whatever it is it's not going to come from Asia or Europe.
And Leica S lenses easily beat Nikon and Canon lenses for optical quality. The best Nikons and Canons are a joke compared to good Leica lenses.
Take a chill or a Valium there big guy. What's needed is a good ole fashion shoot out (with cameras and lenses). We can meet at high noon someplace nice; I'll be driving a beige Subaru wagon, what make of black German car will you be driving? Peace.
OK, Maybe, sometimes. Fit and finish and shear delight of handling something so panache yes. But some real world optical bench testing has shown otherwise. Some years back when Konica came out with the Hexar, while no Leica by any stretch of the imagination, at least one of their lenses outperformed Leica's by an embarrassing amount.
Maybe what's need is a different level of forum. The discussion here often degenerates into schoolyard name calling. The very concept of high end medium format systems seems to be out of the reach of understanding of many who write in here. It's not about pixel count or fast focusing. It would seem to me that what Leica is trying to do here is create an easier to handle medium format system. Just as years ago the Pentax 6X7 offered an alternative to medium format roll-film camera of the time. Whether or not this proves to be a financially successful or accepted venture by Leica is anyone's guess. Having used a medium format system from Mamiya the results are no less than spectacular. Whith that being said, it's an ergonomic nightmare and does not come close to the robustness of say a Canon IDx/Ds or a Nikon D4. I applaud any one who is trying to make this format easier to live with.
Inflationary pricing does not help anyone, providing better service does. It's more like a perpetual sucking sound to my revenue stream. Did you know the average data plan (for smart phones) is more or less price fixed at $100.00 per month here int the US? In the UK and most of Europe it's about $70.00. Where's the petition on that one?
When an imperial power becomes a dictatorship and levies an unfair levy on the populace they only invite upheaval and revolution. That's only if history is prologue. Good luck with the peasants Adobe!