With respect to design, this Leica T model looks more like a Sony. Whereas Fuji X-cameras design look more like Leica. Interesting.
This camera app is impressive! I paid for the Camera+ app and stopped using it since it occasionally crashes on my iPhone 4S. Camera Awesome looks to be similar operating speed and fairly stable as the native iOS camera app. Hopefully, future upgrades will make it even better.
Not that I will buy the camera but applaud SONY for thinking out of the box. I think it is in their DNA to do things differently.