Deleted-pending: 2800$ is expensive, expect a street price around 2499$, and don't forget, it comes with an integrated state of the art 35mm F2 with Leaf shutter, which could cost easily around 1000$ alone.
And image stabilization to boot.
Stollen1234: seriously for $2800 i mean for that price you get Canon 5D II or almost 5dII with all the features...
But a 5DII with lens is huge compared to the RX1. If you walk down the street or into a room with a 5DII, you stick out like a sore thumb. If you want to keep a low profile, the RX1 is awesome. Not only is it physically small, it's also un-intimidating because it looks like a compact P&S! Plus, it has a virtually silent leaf shutter. No DSLR mirror slap, no DSLR shutter curtain sound. Again, great for being unobtrusive and keeping a low profile. Plus, it's optically stabilized which can also be a big advantage.
To give you an idea of just how small the RX1 is, the distance from the front of the lens to the back of the body is 70mm. The thickness of a 5DII body alone (no lens attached) is 75mm! So the entire thickness of the RX1 is less than the thickness of a 5DII body all by itself!
MarcMedios: Essentially a full frame point & shoot for $2,800. No viewfinder. One non-interchangeable lens. As a professional, I am not buying all these limitations. If you are in need of a Leica look-alike to feel good about yourself, spend the dough. But, if you are serious about good photography you need a camera that expands your capabilities, not limits them. The NEX6 looks like a much better alternative for the money
No viewfinder? You have the option of an OVF or an EVF.
And there are *plenty* of serious photographers who know how to handle photography with just a single focal length.
As for limitations, I think you're ignoring the assets and advantages of this camera. If you want to keep a low profile with an unobtrusive camera, the RX1 is awesome. FF DSLRs are big and conspicuous. If you walk down the street or into a room with a FF DSLR and lens, you stick out like a sore thumb. Not so with an RX1. Not only is it physically small, it's also *quiet* thanks to its leaf shutter. No noisy DSLR mirror or curtain shutter. Plus, it's even image stabilized. It's a reportage-shooter's dream tool. It may not entirely replace a FF DSLR, but it'll be a valuable tool to have in addition to one.
To give you an idea of just how compact the RX1 is, the distance from the front of the lens to the back of the body is 70mm which is *less* than the thickness of a 5D MKII body alone (which is 75mm)!
fotobo: 24 MP "Full frame" NEX-8 comming soon? ;)
Don't count on it "coming soon." Sony already has the Alpha system to support, including a FF Alpha. And they also have the APS-C NEX system to support. They have to get the market share and sales of *both* these systems up before they can even consider launching a *third* system (a FF MILC system)! I don't think they want to spread themselves too thin by offering three different ILC systems, especially right now when they are trying to get greater market adoption of their two current systems.
Xellz: Just noticed, max shutter speed 1/2000... seriously? O_O At least nice try at introducing FF sensor in small package.
It probably has to do with the fact that it uses a leaf shutter rather than a curtain shutter. Leaf shutters are virtually silent.
echelon2004: Who on earth was it that decided that what we need most was smaller cameras and that that pretty much was the most important thing? Did we suddenly develop smaller hands? Are we shrinking? Should we worry?
FYI, for people who like big cameras Sony also introduced the FF A99. So there's something for everyone.
Chez Wimpy: "the full frame sensor offering the low-light performance and shallow depth-of-field that only really come from having a huge sensor"
Or the "equivalent" X-E1 + upcoming 23mm f1.4... for a bit less scratch, especially if you want a viewfinder.
Competition for the X-E1 is the NEX-6, not the RX1.
nofumble: Sony demise is near as they keep coming to market with these kind of products.
How many people can afford a $2800 fixed focal length camera?
It's a high margin premium product. They don't need to sell all that many to make it profitable.
BTW, gotta love these "XYZ Company's demise is near" postings. With this recent batch of introductions, it looks more like Sony's got a lot of kick in them, and they aren't afraid to put out some pretty daring products that challenge the status quo.
stuntmonkey: Is it me or does anybody else think that the price is insane? Assuming that this is the Nikon D600 sensor in a compact body... no mirror, no PD array, no colour sensitive metering sensor... what is there to justify $2,800 other than 'demand'? If the D600 does come in around $1,800 ish, compact or no, this is going to look like an expensive toy. It's typical Sony, you can't tell if it's genius or if somebody forgot to grab hold of the reigns somewhere along the line.
The price may be "insane", but they'll still sell. Consider that a full frame Leica M9 costs $6,500. Throw in a Leica Summicron-M 35mm f/2 for $3,200. That's $9,700. And Leica does a pretty good business, even at those prices.
In comparison, the RX1 complete with 35mm f/2 lens, optical image stabilization, auto focus, built-in flash, and video is *only* $2,800. Even with the $600 EVF, it's still $6,300 *less* than an M9 with 35mm f/2 lens. And it's more compact, too.
Yeah, those prices might seem crazy for the average Joe. But these cameras aren't aimed at the average Joe. These are products for people who drive luxury Range Rovers and fly first class on Emirates Airline.
obayedh: A fantastic addition indeed. Congrats Sony.
I am waiting for the Nex FF though :)
@FTW - I think the only person who's sick is you. LOL. Go punch a wall or throw a tantrum just because Sony didn't make the exact camera *you* wanted. LOL.
bradleyg5: The Ferrari of cameras. This is like the ultimate rich mans social camera.
A FF DSLR is like a minivan or SUV: more versatile and practical, with lots of room for passengers and groceries, but a heck of a lot larger. This is a two-seat Ferrari: not as "practical" but sporty, compact, and fun.
I think a FF NEX is still a few years away. Sony already has their Alpha system and their NEX system to support. I think the last thing they need is a third system to support, and one that would potentially go up against their FF Alphas as well as their APS-C mirrorless NEX's! They need to first grow their marketshare for their Alpha system and their NEX system before even considering a FF mirrorless system!
Nathaniel George Weir: fixed lens... I don't even know what to say about that...
@FTW - practically any product that any company introduces can be called "a huge toy" by anyone who doesn't like it. It's a lame, lame, lame criticism. With everything else that Sony has introduced in this fell swoop, it's amazing that people like yourself still feel the need to throw a tantrum. If this isn't the camera for you, go take a look at the A99 or NEX 6, for chrissake! LOL.
FTW: Is that the long awaited NEX-9. Instead we get a fixed lens tourist camera at horrible price tag. Good work Sony, you really know what people don't want and need. Our goal was to get a camera we could use as a FF mirrrorless with ILS, not to enter in Guiness book of records for the smallest FF Tourist P&S gadget.Sony seems to target the tourist of the future, rich people with small cameras. Backpackers will run out of money anyway. Fixed lens, no VF, hilarious. So, no need to hurry to sell the NEX-7. will get a NEX-6 as second body then. THIS is non of interest for me.
Did you seriously think that Sony was going to launch a *third* ILC system when they already have the Alpha DSLR system and NEX APS-C MILC systems? Did you seriously think that they were going to introduce a new FF DSLR while at the same time introducing a brand new FF MILC system?
Going after a premium buyer in the premium market with this kind of "halo" product that doesn't make them obligated to develop a third ILC camera system is a smart business move. It's certainly getting Sony a lot of attention, and shows what they are capable of.
Rapidshare: I want the 16-50 mm and the 36F18 Lense, but black lenses don't look very good on silver bodies, do they?
Fortunately, the NEX-7 and NEX-6 are both black.
rodneyb: $2800??? American??? LOLOLOLOLOL
Back in the film days, a Contax T3 35mm-format premium compact camera with fixed Carl Zeiss 35/2.8 lens was $700 while an SLR like the Canon Elan 7 (EOS 30) SLR body was $400. So the Contax T3 was 1.75x more expensive than the SLR body.
Today, the Sony RX1 35mm-format premium compact camera with fixed Carl Zeiss 35/2.0 lens is $2800. Adding on the Carl Zeiss EVF for $600 gets you to $3400. Meanwhile, a Canon 5D MKII is $2000. So the RX1 is 1.7x more expensive than the DSLR body.
The price may sound ridiculously high, but it's actually proportional to what it was like back in the film days for a premium fixed compact camera like the Contax T3.
tommy leong: i like the ideaBUT not the price....
SONY you can't keep coming with great ideasand poor execution.EVENTUALLY, you will run out of steam
I think the execution is excellent. As for the price, in spite of it being so high, there will certainly be a market for it. It's definitely a premium product for the premium market. But it bodes well for the future. The price will eventually come down.
This camera isn't going to be for everyone, that's for sure. But for people who can afford it, and who can appreciate shooting with a single focal length camera, I think they're going to love it.
Good to see that it's image stabilized.
This is definitely the mirrorless system to invest in. Definitely.