justmeMN: Canon estimates that, this year, they will sell 9.5 million compact cameras, and 7.0 million DSLRs.
Not bad, for a company that does everything wrong, and that everyone hates. :-)
Donnie G, fanboy extraordinaire. Sold his soul to a company he worships.
justmeMN - do you really want to just be a mindless drone buying products from a company simply because they sell a lot of stuff? How about actually making a decision based on the merits of the products that the company produces, compared to the merits of the products other companies produce?
I find Canon has become gallingly arrogant. Like when Masaya Maeda said in his interview that the 7DII didn't have wifi because "the body material presented challenges", and people should buy the $850 Wireless File Transmitter WFT-E7A if they want wifi with the 7DII. $850 to add wifi! Not only that, the WFT-E7A is a clunky brick that adds a vulnerable cable hanging off your camera! Who wants to add that to their camera!? It's 2014, not 2004! Meanwhile, other companies have NO PROBLEM putting wifi into their metal bodied products!
Do you really want to blindly defend a company like that?
Donnie G: Alright my fellow fantasy marketing executive couch potatoes, are you ready to rumble? Yeah baby, bring it. Ever notice how when I bring up the subject of sales, especially for the all important holiday buying season, that all of the Canon bashers either ignore the subject or they try to pretend that sales and profits are somehow unimportant and unrelated to a company's survival. Some even believe that companies are suppose to just whip up products based on consumers whims at any given moment without any regard for production costs or timing or the notoriously fickle nature of ever changing consumer tastes. Well, I'm bringing that nasty sales subject up again, so get ready to try to deflect attention away from the subject again as we move ever closer to our 1,500 comments milestone. Ok, who's next?
Canon is like a huge container ship that is still coasting through the ocean even though their engines have stopped. They are slicing through the water on sheer momentum. Objects that large don't come to a stop very quickly. They just keep going for a while. Think of a train on a train track. A train can continue going for miles even with engines shut off, and the breaks applied! But that can't last forever. A company like Canon would be expected to continue to sell well solely based on their brand name and past popularity. However, as companies such as RIM/Blackberry and Microsoft have found out, you can't coast on your name forever. These companies used to be the dominant brands in mobile phones. Not anymore. Windows Phone has 2.5% marketshare, Blackberry has 0.5% marketshare:
I'm not saying that Canon will fall to those levels. But things do change.
Canon is like a huge container ship that is still coasting through the ocean even though their engines have stopped. They are slicing through the water on sheer momentum. Objects that large don't come to a stop very quickly. They just keep going for a while. Think of a train on a train track. A train can continue going for miles even with engines shut off, and the breaks applied! But that can't last forever. A company like Canon would be expected to continue to sell well solely based on their brand name and past popularity. However, as companies such as RIM/Blackberry and Microsoft have found out, you can't coast on your name forever. These companies used to be the dominant brands in mobile phones. Not anymore.
Duckie: I had very limited Canon equipment before. Still disappointed. We need Canon alive to keep the other guys honest. I don't want to see Canon flatline.
I think you have it backwards. We need the other guys alive to keep Canon honest. Otherwise, Canon feels they can just get by with giving customers the absolute bare minimum effort (see EOS M). That's why I'm not spending any more money with Canon. I'd rather support the other brands who are doing a better job with putting out interesting products rather than lame marketing gimmicks.
KW Phua: Investing in new Fab for sensor may take a few yrs to break even. Now the camera market is slowing down, so it may take longer to break even. Any company want to invest will need to ensure that they can advance others by 10 yrs or more before the next investment. Hope to see the next big thing from Canon soon.
In other words, "Canon, We See Excuses."
triplight: I love this camera. There's some minor wide-angle barrel distortion:
...but no worries, it's automatically corrected. Yes, correcting certain amounts of distortion can result in slightly blurry corners and stretch people out like they're fallling into a black hole, but so what. This is a compact, what do you expect? We're talking about a pocketable camera with a huge 1" sensor, folks - this is a GAME CHANGER.
Actually, it's more like a game FOLLOWER. The game changer was the Sony RX100 which had a "huge 1" sensor" two years ago.
biza43: I think that a message that aims to inspire and challenge people to boost their creativity in imaging, is lost amongst the techno nerds and equipment focused inhabitants of Dpreview...
Have people actually seen the work that is featured in the microsite? Quite inspiring, but that's me, I much prefer to see the work of other photographers and imagers, than discussing frustrations and blaming equipment for my failures...
There's inspiring work all over the web. It's not as if anyone needed a two-page ad in the New York Times, a cryptic rant, and a count-down timer, to get people to look at "inspiring" work on the web!
Canon is an equipment company. That's what we want them to do: provide equipment. We really don't need them to be spoon feeding us "inspiring" examples. It's mainly just smoke and mirrors in a vain attempt at deflecting attention from the fact that they've become stale and out-of-touch in their duties as an equipment provider. We really don't need Canon to be a brow-beating, sermonizing motivational speaker.
Donnie G: Is it possible that more DPR people have expressed a strong opinion about Canon's new marketing campaign today than have expressed any interest at all in a weeks worth of non-Canon product related Photokina news? Yeah Baby! This is how the big boys, (Apple, Canon, Google, H-P), generate buzz in the marketplace that gets people to constantly say their name over and over again while lesser players quietly wither and die.
Donnie G, Canon fanboy extraordinaire. Keep praying at the Canon altar.
Seriously, buddy, it ain't a religion. No need to be so fanatical in your adoration and praise of Canon. You didn't pledge undying allegiance to Canon...or did you?
Donnie G: Nearly 1,000 comments about a corporate ad campaign from this site alone. Ha ha ha, LOL. Seems the teaser was very successful in reminding average people and businesses that Canon is involved in a lot more than just making consumer cameras and lenses. BRILLIANT!
Donnie G, fanboy extraordinaire.
Donnie G: Over 1,000 comments and counting. Alright whiners, keep those clicks ah-coming. You're selling more cameras for Canon with your constant moaning and groaning than the company ever could by itself because controversy sells products too. Don't take my word for it, just ask Apple. Ha ha ha, LOL. Brilliant campaign Canon! :)
This is the kind of blind fanboyism that gives fanboys a bad name, LOL!
Controversy sells products? Wow, just wow. It might work for selling tabloid magazines, but last I heard Canon wasn't in the business of selling tabloid magazines.
justmeMN: It's just an advertising/marketing campaign, not the end of the world. :-)
Look on the bright side. These ads don't feature (eww) Ashton Kutcher. :-)
The "pseudo-outrage" about this advertising campaign is hysterical.
Canon haters continue to rant, and Canon continues to sell more cameras than any other company.
@Donnie G - No company is immune to a change in fortune. None. It doesn't matter how successful you are or how much of the market you have. Take a look at Kodak, RIM/Blackberry, Nokia, etc. There was a time when none of these companies were "desperately in need of every dollar" either. You simply can't take for granted that money will keep rolling through your door.
CraigArnold: I quite like it as a marketing campaign.
Sure if you are being cynical like 99.99% of DPR users then it's just a pretentious way of saying that the photographer is more important than the equipment. Canon does make good equipment, but everyone here really wanted more megapixels or something.
Not for gear forums, but to market themselves by showing all the cool stuff you can do with their products isn't a horrible idea.
People (real people not DPR people) are tired of buying better equipment when their current equipment is good enough. Sell them a dream or inspiration though and they might buy things they didn't realise they needed.
Good job Canon.
And it loads in all my browsers.
Thanks, Canon marketing guy. Nice of you to pat your own back, lol,
hexxthalion: not defending Canon, but at what point they mentioned or hinted that they're going to introduce a new camera or camera related technology?
the Ad itself wasn't published in any photo-related publication and we're just a couple of weeks after photokina.
let's not blame them for something they didn't deliver if they didn't promise to deliver it, it's a bit pointless
It's a bit misleading, obviously. I mean, who the heck sets a count-down timer for announcing a marketing campaign? Just imagine if Apple did that. They'd be raked over the coals. If Apple did a count-down teaser, only to announce a marketing campaign rather than an actual product, it would reflect very poorly on Apple. Would it be defensible for them to then say, " At what point did we mention or hint that we were going to introduce a new product? We didn't promise anything!"
In lieu of cutting edge products that lead by example, please accept this shiny red cube logo. Stare into it intently, and let its shiny goodness cast you into a trance.
Your Marketing Overlords,
sheepr: Over 700 comments. Canon's goal has more or less been achieved.
Right, and how many of these comments is favorable towards Canon? Do you think people's opinion of Canon has gone up or down after this publicity stunt? It's one thing to be a celebrity, where any attention is good attention. But it doesn't work that way with corporations and branding.
Now we know what the logo symbolizes: it's SMOKE AND MIRRORS! An illusion of substance!
jcunwired: Out of 731 (now 732) comments, I'd bet not one of the posters (posers?) owns Canon equipment but most wish they did. Just thinkin' out loud here...
Seriously? LOL. Yeah, NO ONE here owns Canon equipment, and if they did, they'd NEVER dare say anything unfavorable or critical of them! Sure.
samhain: Jokes and dreams aside...
"We see impossible".... That has me thinking it has to do with af. Perhaps an af system that can focus (or 'see') in the dark.
That, or having something to do with the impossible project.
I'm going with some sort of night camera/focusing
Well, then why wouldn't they have at least teased this at Photokina a couple weeks ago? Not even a prototype, not even a preview, not even a mock-up, not even a hint? Why? Because it probably has nothing to do with photography.
macky patalinghug: It is not impossible to see a camera so it will not be a camera. We can see what we like from Canon so it will have nothing to do with us. It will be something we can't comprehend and best of all it is something we can not buy. Which is a good thing so we can keep our money.
It's a space ship to Mars. Flown by chimps.