Wake me up when the pocketable APS-C cameraphone arrives....
8x better than other cameraphones is still pretty bad compared to a decently quick large sensor anything.
Greg Van Deusen: I've sometimes wondered why cameras aren't made with round sensors to capture the full [round] lens image. It would give you more image area to crop from.
Sensors are made in big sheets... circular sensors would be very wasteful
Welcome to the cloud!
This is a far more exciting development to me than the generally useless MP race. I'd rather have 6MP @ a clean ISO51200 than 100MP at no more than ISO3200
Now all Sony has to do is make a lens of this quality, FL and speed for 1/3 the price in pancake form!
Seems like we are going to run through a lot of bad ideas before arriving at the inevitable most logical conclusion (largish sensor cameraphone). Nikon's V1 system would still be with us today if they had introduced it as an Android phone (and came with a pancake lens- I don't know what the lineup was). An "RX-10" APS-C camera from Sony would be a hot item with a thin design, collapsable fixed focal length lens and full on 4G phone capabilities. Hell, even if it were thicker I wouldn't mind- most of my phones (Ericsson P800/900, Treo 650, G1) have been pretty thick; I think serious photographers would be OK with a bigger phone if it could take pictures like a "real" camera.
I suppose Sony deserves credit for taking a risk, but it was a stupid risk and doesn't really address any of the issues facing phone photography. If I have to bring an extra device that won't fit in my pocket I will bring my cheaper, easier to use, faster NEX-C3 + kit lens.
VisualFX: Very noisy and blurry when pixel peeping. Lacks a lot of detail.
Yea I was going to say... I'm no pixel peeper, but blowing these up to 100% begs the question "was it really worth it"
I'd rather trade 30-35 million of those pixels for 4-5 stops of speed.
It's more than worth it for the 16mm 2.4! - NEX lens crybabies
Yea, this thing is DOA. Samsung needs to make an NX cellphone and make the price of entry lower through the typical cell phone contract subsidies.
bluevellet: Constant F4 is ok for telephoto, but why are they limiting themselves to f4 for the general zoom lens?
They could have made something faster by one stop (while probably sacrificing the zoom on the long end, to something more like 16-50). That lens would have made much more sense.
Digital sensors can't even fully render all the light and bokeh from a lens faster than ~1.8.
ogl: Will A-mount die?
No... they have too much equity in the Minolta system its based on to kill it off. Plus despite this one news article, the lion's share of Sony's camera sales are still A-mounts.
Tomskyair: If you think these things are big - wait until the FF NEX-style system arrives if it ever does. That system's lenses will make the new NEX lenses looking much smaller.
Maybe then the eager FF MILC adepts will eventually realize that a "faaaast" 2.8 standard zoom for FF is going to be huge and heavy regardless whether there's a mirror in the camera or not. "Where can I buy a large and heavy battery grip to balance this monster on my small and flimsy camera?"
Ever tried to cheat the laws of physics? Well, simply doesn't work as they are laws and not an opinion. And as APS-C is the second largest sensor format being used in consumer cameras it requires relatively large lenses especially when aiming at fast f-stops and decent quality.
Can you explain why yabokkie?
oselimg: These are exciting new lenses for E mount camera owners and look promising at least by their specifications but I also think that this is an indication Sony is not going to compete on FF DSLRS with Canon and Nikon.
Why not? They can and have been doing both. A successor to the A99 seems highly likely, especially considering Sony is making Nikon's sensors...
These are E-mount lenses. The cameras they go on are very small and light. A 2.8 zoom is anything but. Such heavy glass is not really appropriate for the platform.
AmateurSnaps: That sounds like the worst camera sony has made for quite some time
After all their innovation this just seems like a half hearted effort
Would much rather see a higher spec slr/mirrorless camera. Shame.
I think the A99 may begin to approach your rigorous demands.
jcmarfilph: Really? Spy cam? Will it go inside the cam?
It will only make you obvious that you are doing or taking something with a crappy phone cam.
Right, because a travelzoom/specialized equipment is less awkward/obvious than a smartphone.
Top of the line equipment isn't required for good photos.
Or I could just buy a medium camera.
I was at a real loss with that system.
Nikon needs to read the writing on the wall and create an Android phone platform. They can keep using the 1 system's sensors and do little fixed lenses.
IS is OK, but is kind of unnecessary if you make the sensor fast to begin with. Obv a totally different market/class, but many high end FX lenses don't even have IS. It's only for certain standard zooms and the big tele lenses. They should be focusing on making bigger sensors for cheap and getting more light onto them, rather than making them with more features
Someone made a very good point that this could be built into small sensor cameras to give them a bigger AOV...
Imagine a 1/2.3" camera with the light gathering ability of an FX... imperfect optics could be fixed by algorithms, and even if the glass added cost it would come nowhere close to the cost of an FX sensor...
The implications of this are huge...