Fabulous! The fella has been around the block a time or two selling luxury brands.I do wonder a little why he had to move onto and depart from so many companies. I digress. So, Perry seems to know how to sell luxury brands and wants to "re-visit" core values and sell to a wider market.I wonder which of the two bright ideas is more key for Mr. Oosting/Hasselblad, selling to a wider market or re-visiting core values.I wonder which of the two ideas is more substantial to consumers.i think re-building to core value standards sounds more substantial than a re-visit but that's just me.
"Perry Oosting has arrived at Hasselblad via a career in the luxury brands market. He has worked in senior positions at Bulgari, Prada, Gucci and Vertu, which may actually be more cause for concern among long-term Hasselblad users than any comfort."Yep!!! one could substitute the two "Hasselblad" in the above statement for any "Luxury" brand company and the result is the same for me. although.. he is dressed in comfortably casual attire so he really must be genuine in this, his new endeavor.
for some time Leica's been in the back of my mind (way waaaayyy far back) as possibly a retirement present to myself(i'm decades away from retirement).some guys buy Harleys.but i would not prefer a fixed lens camera.i'd have two or three lenses (28 or 35, 55, 80 or 90-ish).
i don't need this camera...don't need this camera...don't need this camera...don't need this camera...
Paul B Jones: Wow, click bait much DPR?
A more accurate headline would be "Sony press release cooks books to claim non-existent mirrorless sales surge".
yep, sounds like good business practice to me too!lie about everything and anything to make yourself appear successful.no one could ever catch on.
deep7: This could be a good lens. I wonder what the equivalence nerds would make of it? Looking forward to seeing reviews.
" Additionally, a fast max aperture of T0.95 makes the SLR Magic HyperPrime CINE 50mm T0.95 ideal for available-light photography"So, is that statement BS then?
They call me Hans: So nothing for M4/3? Leica?
i don't know that adapters increase focal length.
i too am surprised that someone upstairs 'signed off' on this 'spoof' documentary.i am left wondering if 'head office Japan' is aware of/OK'd this project.it's really difficult to recall much of any Olympus' camera division 'marketing/ad campaigns' but i have a notion that what little there is it's entirely respectful.
like the camera strap.new firmware update mostly for underwater shooting?. i did not know there was so many folks using OMDs underwater.
thanks so much.for the record it started out as a RAW then went through LR then PerfectPhotoSuite 9 (Dynamic Contrast) then LR again. it's no ways near the original and might be a 50 percent crop or more.Paul
i was looking real hard at this lens a while back but the adapter $$$ was too hard to swallow. there are now a few much less expensive close focusing adapters on the market
Paul Auclair: OK....Olympus only makes compact cameras...great...m4/3 and PSs only forever from Olympus. Olympus will not make(enter) FF camera body...great don't do it...it's crazy.How about making some compact FF lenses then like you (Olympus) used to a'la OM mount but for other mounts?kinda like Zeiss, Sigma, and plenty of others do?yes there are others making lenses for other mounts BUT OM lenses are 'still' very well respected by manual focus shooters.modern day OM Zuiko (AF motors or not or both) with modern day glass and coatings and communication with host cameras...that'd be interesting. i think Digital FF Zuikos made for CanikonSony would sell and rank (nearly) as high IQ-wise as Zeiss.come on Olympus...get back in the FF game somewhere...just lenses will be fine.
Very nicely put and decent response.but Guess what?For some odd reason some people (perhaps not you) like a thing called...alternatives?Some folks whom have FF digital cameras have also been using lenses that are not OEM to their brands...and have been for some time.Yepp!! Canon and Nikon are very very mature systems with all kinds of great lenses and a wide variety of price points...why does Zeiss (and others) make Canon and Nikon mount lenses?It may be that some people/companies are aware and prefer to cater to the fancies of others such as people liking to use or try 'alternative' lenses.I like sailing. Why? Why shouldn't I just put a motor on my boat and simply toot around the lake by motor?I thoroughly enjoy using manual focus lenses.I would never say that I am strictly a manual focus lens user because I also thoroughly enjoy using AF lenses too.Horses for courses.Choices and alternatives.
genius deduction...except for one small detail...i currently own an E1, E510, E3, E5, C5050, Stylus, EM1 and EM5 and a Tough.i have sold my other E1 and an E500.i also own some film P&S and 35mm Olympus bodies.i'm quite sure i am well aware of any and all Olympus goodness and have for some time.why is people liking (or not) Olympus cameras cameras and lenses a a problem for you?and just what is this source of envy you oddly describe?do you believe it is not possible for anyone who wants to use any manufacturers' gear not to be able to?once a person buys brand X that's it...he/she is locked into brand X?strange that you believe it is a bad thing that many people have and still do hold Olympus' OM lenses in much higher regard than Oly's modern/current bodies/lenses.nighty-night!!!
ahh great AlexisH!!! look what you did. thanks to your sad post Olympus has stopped the re-tooling of a small corner of their lens production factory that was to be used for the production of full frame Zuiko lenses for all major brands cameras.and i thought for sure if i posted "it" they would build "it".i don't know if i will ever be able to forgive you.
your posting an answer to a Q i never asked.again....i only raised a hypothetical notion of a Zuiko FF 'lens'... a modern day Zuiko FF lens. i give a rats about an Oly FF body mirror-less or otherwise.(but if they made one i'd likely want to see it)i'm quite sure if Oly wanted to they would have made a FF digital body(with lenses) and i doubt they ever will. are they afraid to lose money (i can't see why that since they always lose money anyhow and keep on making cameras anyhow) or are they standing on principle and not making a big(physically large) camera...i don't care either way!!! i don't care about an Olympus digital FF system...t'was just daydreaming about a hypothetical modern day Zuiko lens to use on my FF Sony.since other's make lenses for other's mounts it does not seem so far fetched that one more manufacturer might join the party.the party of making lenses and not camera bodies.
i'm hypothetically speking only of a Zuiko FF digital lens not camera. no idea why they'd want to or not.why does Zeiss, Samyang, Sigma and other makers make CanikonSONY lenses?i'm thinking along the lines of Zeiss's Loxia and touit. manual only and AF. i'd like a nice Zuiko E mount lens or two or three for my Sony A72 though. according to 100% of all internet experts Olympus' camera(optical?) division NEVER makes money and always loses money and is just R&D division for medical imaging.so...continue to lose some more money and make some sweet modern Zuiko FF lenses like Zeiss does. Af and/or MF...I'll take either i'm sure.
deep7: Just a correction on your caption under the 300mm/f4 photo. The lens, in fact, is exactly as fast as a 600mm/f4 prime on a so-called "full-frame" format! That is, at the same sensitivity and wide open, you would use exactly the same shutter-speed to get the same exposure.
In practice, focal lengths like that can be very depth-of-field limited. To shoot the same depth of field on the 35mm format would require stopping down the lens two stops, making the larger format's lens only quarter as fast for the same photo! (Or you could throw away the "ISO" advantage instead.)
After all these years...
i agree.i have a 24MP camera too and i have to import files differently with it. i make sure to "delete from disc" all the not keepers so as to keep the HDDs from bloating out too quickly.i should do this with the Oly cameras too of course but haven't in all the years.OOPS this belongs a step below as reply to brycesteiner.
i'd like some R/M lenses too but there is some reason i have none...i think the reason is $$$$...if the hypothetical Oly digital FF lens IQ was on(or very close) to par with Zeiss (not OTU$) then Oly could charge same prices too and I'd be able to afford the lenses.
OK....Olympus only makes compact cameras...great...m4/3 and PSs only forever from Olympus. Olympus will not make(enter) FF camera body...great don't do it...it's crazy.How about making some compact FF lenses then like you (Olympus) used to a'la OM mount but for other mounts?kinda like Zeiss, Sigma, and plenty of others do?yes there are others making lenses for other mounts BUT OM lenses are 'still' very well respected by manual focus shooters.modern day OM Zuiko (AF motors or not or both) with modern day glass and coatings and communication with host cameras...that'd be interesting. i think Digital FF Zuikos made for CanikonSony would sell and rank (nearly) as high IQ-wise as Zeiss.come on Olympus...get back in the FF game somewhere...just lenses will be fine.
i ate the pear and apple and one banana since then.