I'm pleased they did it because they could - but not sure it will be their biggest seller. I'm sure they don't care. I think it has a certain cool about it. When I look at the pictures they don't seem to have the widest contrast or dynamic range to them. Not sure I really see much point beyond a curiosity.
Well done Leica for not caring that a majority may think it irrelevant.
The person buying this probably enjoys the drama and skill of taking the photo and may not be bothered about fripperies like price or photoshop.