Some of you totally miss the point: it's the best compact camera! See what Luminous-landscape says: "image quality that really does challenge any of its competitors - the quality of fit, finish and materials is first rate - the Fujifilm X-10 will bring a smile to your lips when you handle one." The UK magazine What Digital Camera says: "The build quality can't be faulted. The controls falls easy to hand and the inclusion of a usable viewfinder make the X10 a pleasure to shoot with - the image quality is very good - This pocket beauty is the perfect companion to have with you all the time - the X10 has to be the pick of the bunch. It's a class act - 91%". Stuff Magazine says: "Pin-sharp lens and super fast autofocus and you have incredible image quality in any given situation - a compelling package!" I am the lucky owner of one and absolutely love it!