Well, coming from someone who LOVES the idea of a disposable camera on every table during a big event (like a wedding or marriage vow renewal or big anniversary party), I LOVE the idea of tagging all my FB friends (of my choosing) and having them all using the app to take pictures of the same event. Then all the pictures are developed and put into the same place on my iPhone. I love it! I also love the idea of playing games with it. Everyone gets the app and has one week to take the best pictures they can of whatever topic is chosen (say, nature for example). I get pictures from my friends from all over the world who went out and took pictures of nature - 24 pics at a time - just like old school - in the mail. I like the aspect of waiting to see the pics. Just like you HAD to before digital cameras. It makes it fun and exciting.