So it's all about personality, or so it seems. Fair enough. But why exactly is that the case? What is it about having the most engaged personality in the Western Hemisphere that is so critical to being a successful wedding photographer? Let's say for instance that you can make good photos. You know your craft. You can pose people, you look at websites, you figure out what makes for some successful shots and you imitate them well. Is it not possible to be a nice person, friendly, capable of instructing people how to pose, being a little self-aware, and make good wedding photos? Can't some of this immutable personality business actually be learned, like good public speaking, or effective management?